The Mid-America Trucking Show is the largest annual heavy-duty trucking tradeshow in the world

Dates and Hours

March 26 - 28, 2015
Thursday VIP 10AM - 1PM General 1PM - 6PM
Friday 10AM - 6PM
Saturday 9AM - 4PM
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Mid-America Trucking Show The Mid-America Trucking Show is the largest annual heavy-duty trucking tradeshow in the world
March 26 28 , 2015
937 Phillips Lane
Louisville Kentucky
40209 USA

MATS Fleet Forum is a conference for fleet executives and Heavy Duty/Commercial Vehicle industry VIPs. The forum will combine the resources and expertise of trucking's two major publications (Fleet Owner & Heavy Duty Trucking) and the largest trade show, to provide an in-depth look at the future of equipment and trucking.

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Early Bird Registration - $75

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March 25, 2015

11:30 AM

Doors Open

12:00 PM - 1:00 PM


1:00 PM - 2:00 PM

Economic Overview

Kenny Vieth, President and Senior Analyst, ACT Research

2:00 PM - 2:15 PM


2:15 PM - 3:40 PM

Trucking by the Rules: A Legislative Update

Emissions, fuel economy, driver qualifications, hours of service, safety ratings, even choice of fuel are the targets of new and proposed government regulations that are quickly reshaping the industry. This session will kick off with short presentations from a regulator, an industry representative and a fleet manager offering their perspectives on how regulation is changing the trucking business. A moderated panel discussion will follow, allowing the three to share their frank opinions on the current regulatory climate, as well as take questions from the audience.

Moderated by Jim Mele, Editor-in-chief, Fleet Owner

3:40 PM - 3:50 PM


3:50 PM - 5:15 PM

HDT Truck FLeet Innovators: Staying Ahead in a Changing Environment

Our panel of forward-thinking fleet executives share insights on staying on top of – and ahead of – changes in trucking, including regulations, changing freight patterns, fuel economy and alternative fuels, going digital, finding and keeping drivers, and more.

Moderated by Jim Park, Equipment Editor, HDT

5:15 PM - 6:00 PM

Cocktail Reception

Forum concludes with a reception to meet the panelists and network with attendees and sponsors.

Economic Overview

Kenny Vieth, President and Senior Analyst – ACT Research

After graduating from Southern Illinois University, Vieth spent six years in city government and education before joining ACT Research in 1991. Vieth became a partner at ACT in 2000 and the company's President in 2009. Vieth oversees commercial vehicle analysis and forecasting at ACT and is the company's principal heavy truck and trailer market analyst.

In his capacity as the principal heavy vehicle market analyst at ACT, Vieth has become an advisor to the commercial vehicle OEMs and suppliers, the investment community, and other businesses affiliated with the industry. In 2012, Vieth was named as the consulting economist to the National Private Truck Council (NPTC).

In 2008, Vieth cemented a partnership with China's State Information Center to provide forecasts to Western companies interested in understanding commercial vehicle demand trends in China.

Since its inception in 1986, ACT Research has become the leading source of North American commercial vehicle market data, forecasting, and analysis.

Legislative Update Panel Moderator:

Jim Mele, Editor-in-chief – Fleet Owner Magazine

Nationally recognized journalist, author and editor, Jim Mele joined Fleet Owner in 1986 with over a dozen years' experience covering transportation as a newspaper reporter and magazine staff writer. Fleet Owner Magazine has won over 45 national editorial awards since his appointment as editor-in-chief in 1999. He spearheaded the magazine's move to online media in 1995, and continues to expand its digital footprint with an evolving web presence, mobile applications, webinars, online commerce, virtual events and other new media projects. In 2009, he was responsible for the successful redesign and re-launch of American Trucker as a full-featured editorial product. Mele holds a masters degree in creative writing from City College of New York and has authored four collections of poetry and a book on the science fiction of Isaac Asimov, as well as numerous essays, reviews and critical studies for national magazines and anthologies.

Legislative Update Panel:

Anne S. Ferro, Administrator, Federal Motor Carrier Safety Administration

Anne S. Ferro is the Administrator of the Federal Motor Carrier Safety Administration. Appointed by President Obama in 2009, Ms. Ferro is FMCSA's longest serving Administrator and leads the agency's aggressive efforts to strengthen motor carrier safety based on three guiding principles: raise the safety bar to enter the industry; require motor carriers to maintain high safety standards, and remove unsafe carriers and drivers from our roads.

All of the agency's safety initiatives over the past four years reflect her strong commitment to saving lives by reducing large truck and bus crashes, injuries and fatalities.

Administrator Ferro directs FMCSA's actions to remove unsafe motor carriers and drivers from the nation's roadways with a combination of effective rules and regulations, education and enforcement, accountability and compliance, and research and analysis.

Legislative Update Panel:

Tom Sanderson, CEO, Transplace

With more than three decades of experience in the logistics technology, third-party logistics (3PL), and transportation industries, Tom Sanderson is CEO of Transplace, a leading provider of logistics management services and technology.

Prior to joining Transplace, Mr. Sanderson held various leadership positions, including president and CEO of Clicklogistics and co-owner and president of PTCG. He also worked 8 years in the trucking industry, serving as president of J.B. Hunt Special Commodities, Inc., Vice President of Marketing for J. B. Hunt Transport, and Vice President of J. B. Hunt Logistics (now Transplace), as well as marketing and IT roles at Schneider National. Mr. Sanderson also performed consulting work with Mercer Management Consulting and Andersen Consulting (now Accenture).

Legislative Update Panel:

Thomas E. O’Donnell, Partner, Scopelitis, Garvin, Light, Hanson & Feary

Advising motor carriers in transportation regulatory compliance and motor carrier safety issue, Mr. O’Donnell has over 15 years’ experience in the safety and risk management areas of several motor carriers. For the 10 years prior to joining the firm, he was the sole in-house attorney and also the Director of Safety and Compliance for a large motor carrier. Prior to that, he acted as the Manager of Safety/Compliance and Insurance Manager for another large motor carrier.

Mr. O’Donnell is a member of the Pennsylvania and New Jersey Bar Associations. He holds a B.S. from Rutgers University and an M.B.A. and J.D. from Widener University.

HDT Truck Fleet Innovators Moderator:

Jim Park, Equipment Editor – HDT Magazine

Jim Park, Equipment Editor, HDT, has been a truck journalist for 13 years, joining Newport Business Media in 2007. Prior to becoming an editor, he spent 20 year as a commercial driver and small-fleet owner. Park specializes in technical and equipment topics, including HDT's Tire Report and maintenance features. His "real-world" perspective brings a special insight to HDT's Test Drives and in-depth articles about drivers, as well as to his "On the Road" blog on He is the former editor of Newcom's HighwayStar magazine and former host of The All-Night Road Show. Park holds five Jesse Neal awards and honors.national magazines and anthologies.

HDT Truck Fleet Innovator:

Bill Bliem, Senior Vice President, Fleet Services - NFI, Vineland, New Jersey

Bliem has led the charge on several of NFI's initiatives on fuel efficiency, using rigorous testing to determine the best specs for thefleet. In the past three years, mpg has increased over 10% while idle time has been reduced to 4.5%. NFI is a for-hire dedicated logistics company with dedicated fleets across the country, with approximately 2,000 power units and 7,500 trailers. Bliem manages internal/external maintenance of fleet along with all corporate maintenance functions, fuel purchasing and management, asset purchasing and management, NFI Trailer Leasing, tolls, licensing, permits and corporate purchasing department. He has been with NFI for five years and previously was director of operations at Ryder Transportation.

HDT Truck Fleet Innovator:

Shelby Green, Senior Fleet Director - PepsiCo North America Beverages, Somers, New York

Green manages a fleet with approximately 14,500 power units and 11,600 trailers. PepsiCo's commitment to environmental sustainability is a major factor in equipment spec'ing decisions, resulting in specs such as low-rolling-resistance tires, idle time limits, alternative fuel and electric/hybrid vehicles, etc. One of the biggest changes is moving away from the traditional beverage delivery trailer to a tandem-axle dry van using automatic axle lift suspension systems that transform the trailer from a tandem axle to a single axle once enough of the load has been delivered so that a tandem is no longer necessary. Green has been in the Fleet Director role with Pepsi for eight years and in other functional roles within Pepsi for another 20 years.

HDT Truck Fleet Innovator:

David Hoover, Director, Outbound Logistics - Meijer, Lansing, Michigan

Meijer is a Michigan-based retailer with more than 200 supercenters and grocery stores in five states. The Meijer fleet operates 200 power units and approximately 2,300 trailers. Hoover is constantly researching and testing new technologies to increase supply chain efficiencies - even if it wasn't originally intended for transportation. Meijer was one of the first in North America to implement the EPA's 2010 emissions standards and worked closely with Freightliner and Detroit to validate that technology. In addition, Meijer operated 2014 tractors for almost a year, testing and validating mpgimprovements. Hoover focuses on a high level of collaboration, not only with manufacturers but also with Meijer's for-hire carrier partners. He's been with Meijer since 1989 and in his current position for 11 years.

HDT Truck Fleet Innovator:

Mike O'Connell, Senior Director, Supply Chain Fleet - Frito-Lay, Plano, Texas

O'Connell and his team have driven a significant culture change when it comes to improving fuel efficiency and operational effectiveness. Corporate fleet fuel consumption has dropped by almost 20% over the past five years. Frito-Lay, a Division of PepsiCo, has the largest all-electric commercial fleet in North America, and is deploying 208 CNG tractors. The company has been shifting delivery-truck specs to lighter weight more area dynamic vehicles such as Sprinter Route Trucks. Frito-Lay has theseventh largest fleet in the U.S., with approximately 18,000 power units, and 4,000 trailers, ranging from Sprinters to Class 8 day cabs. O'Connell has been with the company for 21 years and in fleet operations for eight years.

Hotel Reservations

Please use the following link to make reservations at one of several Louisville area hotels with which we have blocks available. If you have questions regarding accommodations, you may call 800.743.3100 for assistance. To book your rooms now, visit

Attendee Registration

Registraton for the 2015 Mid-America Trucking Show will open on and will be available on this page.

Use the following form to register for the 2015 MATS Fleet Forum. Early Bird registration is $75 per registrant and includes MATS VIP registration.

Dates / Hours

March 26 - 28, 2015
Thursday VIP 10AM - 1PM General 1PM - 6PM
Friday 10AM - 6PM
Saturday 9AM - 4PM