Advertising + Promotion

Pre-Show Promotion is proven to increase target audience booth attendance by up to 15%. Promoting your company during the event expands your reach far beyond exhibit space alone. Post-show promotion ensures you stay top of mind with your buyers and customers long after the show. To take advantage of our proven advertising and sponsorship opportunities, please call us at 800-626-2370 for assistance in developing a plan to make the most of your experience at MATS.

DIRECTORY ADVERTISING

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The MATS Directory & Buyer's Guide is the official publication for the show, providing readers with purchasing information and essential show details. The Directory and Buyer's Guide integrates print and digital publishing to reach hundreds of thousands of trucking professionals before, during, and after MATS, making it the best single marketing resource to reach attendees at all stages of the buying process.If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
To reserve this opportunity, download the rate card and complete the attached insertion order form.

PHOTOBOOTH SPONSORSHIP

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The MATS Photobooth guarantees broad exposure, constant booth traffic, and a lasting impression with attendees. The Photobooth (emblazoned with your company logo/message) is located next to the main registration (South Lobby) making it highly visible and accessible to a broad range of attendees, whom all love the photo souvenir. After the photos are taken the attendees are directed to your booth to pick up their souvenir, while also allowing you to capture their information with our lead retrieval device. Then after the show is over the sponsor branded photos will be shared through our Facebook gallery with our 10,000+ fans. Follow this link to view the results on our Facebook page, http://goo.gl/qqgJg

BILLBOARDS (Registration/Lobby areas)

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Billboards guarantee exposure to key decision makers and become distinct locations within MATS, often serving as directional guides, and meeting points ("Meet me under the Chevron banner in the North Lobby."). Locations include eleven premium high traffic registration and lobby positions. Think big, think Billboards.If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
To reserve this opportunity, download the rate card and complete the attached order form.

ENTRY DOOR

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Entry door banners are the first and last impression MATS attendees have as they enter and exit the show, keeping advertisers top of mind as the Attendees plan their visit or recap what they’ve seen. They reach attendees before they have decided what to see first.If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
To reserve this opportunity, download the rate card and complete the attached order form.

Attendee e-Newsletter

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The number one way attendees receive updates on show events is the official Attendee e-Newsletter. Sponsor these email blasts and reach over 400,000 recipients. Promote your product to pre-registered and potential MATS Attendees before they get to the show and ensure they visit your booth first. Includes a banner ad and paragraph of text, limited to 2 non-competing sponsors.If you have questions or would like to reserve this sponsorship, please e-mail Chris Rockwell or call (800) 626-2370.

CHARGING STATION SPONSORSHIP

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Capture the undivided attention of attendees as they power up their wireless devices without leaving the conference. The recharge stations provide a convenient service to MATS attendees and give your company the opportunity to get your message across to a captive audiences.
Charging stations are 6 feet wide x 10 feet tall, and are located in key locations of the main registration area. There are only a total of 3 locations available.
To reserve this opportunity, please e-mail ADAM WECKMAN or call (800) 626-2370.

EXHIBITOR LOGO ON FLOOR PLAN MAP

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The map logo is an incredible, cost-efficient opportunity to promote your company's location and drive booth traffic.If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
To reserve this opportunity, download the rate card and complete the attached order form.

ENHANCED LISTING

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Your company's listing in the MATS Directory & Buyer's Guide will pop off the page with your full-color company logo positioned above your contact information. Don't miss this low cost opportunity to engage readers and further leverage your company's position with qualified readers..If you have questions, please e-mail Adam Weckman or call (800) 626-2370.To reserve this opportunity, download the rate card and complete the attached order form.

FLOOR SIGN (Registration/Lobby areas)

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Floor signs grab the attention of attendees right at eye level and direct attendees to your booth. Locations include fifteen premium high traffic registration and lobby positions.If you have questions, please e-mail Adam Weckman or call (800) 626-2370.To reserve this opportunity, download the rate card and complete the attached order form.

Badge Lanyards

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Registration badge lanyards can be imprinted with your company name/logo and made available for Attendees as they register. Provide your company's lanyards to Attendees before anyone else has the opportunity.If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.

Attendee Badges

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Want your company's logo in the hands of each & every MATS Attendee? You can make it happen by having your company's information printed directly onto 70,000 registration badges. This sponsorship is limited to 2 non-competing companies or one exclusive.

  • Exclusive sponsorship 2.875" wide x .75" tall = $15,000 investment
  • One of two sponsorships 1.4375" wide x .75" tall = $10,000 investment each

If you have questions or would like to reserve this sponsorship, please e-mail Toby Young (800) 626-2370.

Attendee Registration

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Over 30,000 industry representatives pre-register on-line to attend MATS every year. This exclusive sponsorship gets you top of mind with these Attendees by way of a banner ad on the registration page, a banner ad and copy on the confirmation page and a banner ad and copy in the confirmation email!
If you have questions or would like to reserve this sponsorship, please e-mail Chris Rockwell or call (800) 626-2370.

Badge Mailing

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You're sure to get the attention of the Attendees and save money in the process. Include your show promotion with our Attendee Invitations. Not only do you place your promotion in front of every prospective Attendee, but the piece is sure to be read since it is coming from MATS and contains their credentials to get into the show and express registration information. MATS mailings are sent out to 100,000 recipients - all pre-registered attendees, attendees from the prior show, and additional heavy-duty fleets on the prospect list. (Limited to a maximum of 4 non-competing companies/inserts).If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.

WEBSITE ADVERTISING

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Our web site offers 24 hour a day access to everything the show has to offer. Our site is part of our continued commitment to showcasing our Exhibitor's products, ideas, and innovations to our Attendees. During the months preceding the show, the site sees more than 50,000 visitors each month. Visitors are registering to attend the show, using the floor plan and exhibitor search to develop their itineraries, and researching seminars and special events. Don't miss the opportunity to reach these potential customers - those planning to visit the show as well as those unable to attend.If you have questions, or would like to place an ad, please e-mail Chris Rockwell or call (800) 626-2370.

MATS PRODUCT SHOWCASE

$400 (Free with ½ Directory ad)

Our web site offers 24 hour a day access to everything the show has to offer. Our site is part of our continued commitment to showcasing our Exhibitor's products, ideas, and innovations to our Attendees. During the months preceding the show, the site sees more than 50,000 visitors each month. Visitors are registering to attend the show, using the floor plan and exhibitor search to develop their itineraries, and researching seminars and special events. Don't miss the opportunity to reach these potential customers - those planning to visit the show as well as those unable to attend.

Exhibitor Lounge

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Set in a premium location, the Exhibitor Lounge is a place for Exhibitors to relax, work quietly, or get something to eat. Your company will be top of mind when industry professionals take a break from the busy show floor. Give us a call to discuss this sponsorship and how it can be most effective for your company.If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.

"You Are Here" sign

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A total of 8 strategically placed show floor plans designed to familiarize Attendees with their location and the location of Exhibitor booths. Sponsors will have their artwork placed above the show floor plan on a 4' Wide x 6' Tall billboard along with an arrow pointing to their booth. Attendees will be extremely thankful for your assistance in guiding them through the show.If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.

Press Room

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The Mid-America Trucking Show garners more attention from National and International Media than any other event in trucking.  Over the course of three days, hundreds of media correspondents from the world over use the Press Room as their base of operations.  This is your company's chance to be the first exhibiting company the working press is exposed to each day. Show the largest contingency of working press gathered in one location your dedication to the trucking industry.Sponsorship includes:

  • Banner recognizing your company as the exclusive sponsor of the Press Room
  • Table cards with sponsor name & logo
  • Ability to provide a "corporate gift" to the Media as they pick up their badges
  • Press Room computers will display your web page
  • Branded USB preloaded with your Press Kit will be given to each Media Attendee for storing electronic Press Kits
  • Etc.

If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.

Souvenir Cup

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If you're looking for maximum exposure, you'll definitely want to consider our Cup Sponsorship. Souvenir cups of your own design will be available (at no additional cost) to all Attendees purchasing drinks at the concession stands.If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.

Concert Event

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Want to show that your company belongs among the heavy-duty trucking industry elite? Then walk onto the big stage and say hello to thousands of potential buyers and influencers. Your company will be a hot topic well before, during and long after the show. Attendees will be ever grateful that your company helped them make special memories while visiting the Mid-America Trucking Show. More information on past concerts is available here.If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.

Souvenir Bag

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Put your give-a-way bag into the hands of MATS Attendees before anyone else has a chance. Bag racks are placed at key registration/entrance locations throughout the entire facility to allow attendees to pick-up a souvenir bag as they retrieve their badge and enter the show. Sponsor may pre-load bags with sponsor promotional materials. Exclusive to one sponsoring company. (Exclusive to one sponsoring company)

  • $1500/ Location (7 Locations minimum):
    • South Wing A Registration
    • South Wing C Registration
    • North Wing Registration
    • North Wing (NE) Registratnce
    • West Wing Registration
    • Pavilion Registration
    • Broadbent Registration
  • Sponsor to provide 20,000 bags and artwork for bag racks.

If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.

Attendee Postal Mailing List Rental

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One of the best ways to enhance your company's impact at the 2014 Mid-America Trucking Show is to promote your company with pre-show and post-show mailings. Prior to the show, targeted mailings can promote company products and services, highlight new products and services, outline changes within the company and increase booth traffic by describing booth location, activities and offerings. After the show, Exhibitors can use a post-show mailing to get in touch with Attendees that may have missed their booth or to provide additional information regarding products displayed at the show.

We offer the names and contact information of registered Attendees on a rental basis to our exhibiting companies to help with their pre-show and post-show marketing.

If you have questions please e-mail Toby Young or call (800) 626-2370.

To reserve this opportunity, download the rate card and complete the attached order form.

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Celebrity Announcements

Free

There is no shortage of celebrities on-site during the Mid-America Trucking Show. They are always a hit with attendees and proven to increase booth traffic. We are proud to help promote these celebrities for our exhibitors, however, their participation must be brought to our attention in time to promote to our attendees. Let us assist you in making your exhibiting experience even more successful by helping you spread the word. When brought to our attention in a timely fashion, celebrity appearances are announced on truckingshow.com and in our Attendee email newsletters.

Press Release / Press Kit Distribution

Free

All press releases and press kits are distributed from our web site and the press room on-site. Your kit can be uploaded directly to truckingshow.com from the Exhibitor Only section and can then be downloaded by Attendees and Media before, during, and after the show. For those companies supplying hard copies of press kits please deliver approximately 150-200 kits to the Press Room (B-105) during the hours of operation (hours available here).

Press Conferences / Media One-on-Ones

Free

Press conferences are made available to our Exhibitors on a first-come, first-served basis. Space is limited so submit your Press Conference Request from the Exhibitor Only section of truckingshow.com right away.

Exhibitor Listing In Directory

Free

Each Exhibitor will be listed alphabetically and by product/service category in the Official MATS Directory & Buyer's Guide (digital and print editions). For a preview of how your listing will appear, please log-in to the Exhibitor Only section of our web site.

Complimentary Attendee Tickets

Free

Exhibitors are allowed to order complimentary tickets (free of charge) for distribution to current or potential customers.  This is a great way to announce your company’s participation at MATS, and issue a personal invite to those individuals.  The electronic form to request complimentary tickets is available in the “Exhibitor Only” section of the website to those companies who have paid their deposit and received their log-in credentials.

Give-a-ways

Free

A great way to generate Attendee participation. Plan a major give-a-way in conjunction with The Mid-America Trucking Show and we will help you promote it via our web site, social media, and Attendee newsletters. Limited to prizes worth $5,000 or more.

Contact us for complimentary promotional opportunities.