Hunter Engineering Company is a global leader in automotive service equipment, offering state-of-the-art wheel alignment systems, wheel balancers, tire changers, vehicle inspection equipment, brake lathes, and more.
Hunter’s customers want to get hands-on with their maintenance equipment before purchase and Hunter needs to demonstrate their technology to inform this process. Given the breadth of product and the size of the equipment, visiting potential customers to demo their technology throughout the country is a significant challenge.
Showcase / Demo New Tech,
At MATS, Hunter Engineering can showcase their latest technology to a diverse audience of business owners, especially fleet and repair facility owners. This provides them the opportunity to demo product, network with buyers, all while generating sales leads and soliciting product feedback.
“The sales leads generation has been really good at MATS this year. We’ve had lots of opportunity, a high level of engagement with our products that’s led to opportunities and we’ve been able to close that business while we’re here.”
Chris Tullus / Midwest Division Manager
Build Relationships with Customers
“Some of the aspects that benefit Hunter Engineering Company the most during MATS is the ability to network with business owners, fleet owners, repair facility owners to show them the latest technology that we offer to help them grow their business. It’s been wonderful to come back and introduce all this new technology, spend some one-on-one time with the customers again.”
Showcase Technology & Engage With Your Customers
“The challenge we’ve been able to overcome here at MATS is that one to one contact with the customer, having the clients come in, actually be able to see and touch the lift and really demonstrate its capabilities to them has been very successful for us. It’s that one on one, actually seeing the products in person. We’ve had lots of opportunity, a high level of engagement with our products and that’s led to opportunities and we’ve been able to close that business while we’re here.”
Generate Sales Leads
“The marketing we get to take advantage of here at MATS we feel is a tremendous value because we’re getting to see customers that maybe we weren’t aware of. Maybe they’re a brand new business and they’re coming to explore and see the technologies they need for that business. This has really given us a tremendous value to meet with customers we may not have been familiar with.”