J&J Truck Bodies
OVERVIEW
Family-owned manufacturer of J&J steel and aluminum dump bodies, trailers and pressure vacuum tanks, propane tankers and transport trailers designed for aggregate hauling, snow and ice control, construction, demolition, mining, municipal and drilling operations.
THE CHALLENGE
With a variety of products for multiple segments of the heavy duty trucking industry, J&J Truck Bodies needed a way to efficiently reach a large number of their target audience who not only make purchase decisions, but provide valuable feedback to inform their future product development.
Exhibitor Objectives
Brand Exposure,
Network,
Connect With Fleet Managers & Buyers,
Obtain Feedback
MATS Solutions
The Mid-America Trucking Show is the most well attended event for the heavy duty trucking industry, uniting thousands of buyers together with exhibitors for three straight days, all in one location. Participating in MATS puts J&J face to face with their target demographic of fleet owners, buyers and drivers they want to network with in order to keep their business moving forward.
Build Brand Awareness
“For us, it’s difficult to touch 5,000, 10,000, 20,000 people in a weekend, just for them to see our logo hanging above us on a sign. Not everybody here is a customer of ours, but everybody here is in the trucking industry. It goes a long way, whenever those people move into a position whenever they’re ready to purchase components, they remember us being here. That’s a big part of it.”
Obtain Feedback to Fuel Innovation
“If you’re not here, you’re not in the business. This is one of the biggest shows for the trucking industry and especially our clientele. It’s extremely important for us to be at a show like this and be able to interact with the fleet managers, the buyers of those fleets, but also the drivers. You get good solid feedback on your products down here.”
Get Exposure To The Industry
“Some of the aspects that benefit J&J is obviously brand exposure…We’ve been doing it for a long time. The brand exposure is awesome, but then on the other side of it is the networking. With those drivers, being able to talk to them, let them crawl all over our trucks and point out some things that we do right, and some even make some suggestions on how we can change some things.”
More Exhibitor Success Stories
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