Landoll Trailers
OVERVIEW
Landoll is one of the world’s leading manufacturers of specialized equipment transport trailers, providing high-quality trailers ranging from 5 to 60-ton capacity.
THE CHALLENGE
As a manufacturer of high quality trailers, Landoll needs to showcase the fit, finish and unique characteristics of their products directly to fleets and prospective buyers in a location where they can collaborate with suppliers to accommodate the needs and special requests of their customers.
Exhibitor Objectives
Showcase New Products,
Network,
Build Relationships,
Market Research
MATS Solutions
The Mid-America Trucking Show brings Landoll’s target audience and industry partners together for three straight days, allowing Landoll to demonstrate the quality of their products, network with suppliers and nurture important relationships in a competitive marketplace.
“Exhibiting at MATS is an important part of Landoll’s go to market efforts. A show of this size and caliber always puts buyers in our booth.”
Jim Ladner / Sales Manager, Transportation Products Division
Showcase New Products
“Exhibiting at MATS is an important part of Landoll’s go to market efforts. A show of this size and caliber always puts buyers in our booth. We want the opportunity to show the attendees our product live and in front of them. This is what’s most valuable to us as a leading trailer manufacturer.”
Build Relationships
“Landoll uses MATS to build relationships with customers, fleets and prospective buyers. It is important for customers to see why Landoll products are different and how they operate. By exhibiting at MATS, they see it first-hand. They see the product, features and how the trailers operate. They see the quality, they see the finish. Our primary goal at MATS is truly to be in front of our customers, many of which come to the show just to see us.”
Network With Suppliers
“Landoll exhibits our trailers with many new options and features. We see customers come back to our booth several times to compare what they have seen in the show. We have had customers say, “I want this option on my trailer order.” Then together with the customer, we go to the component supplier at the show to collaborate with them to satisfy the customer’s needs and wants. Customers see the wholegoods manufacturers as well as the component suppliers.”
More Exhibitor Success Stories
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