Triune Industries / BUNKR Trailer Accessories
OVERVIEW
In 2020, Triune Industries, Inc. was formed to produce and market the BUNKR Dunnage Rack, a new product used to safely secure dunnage and load securement equipment under flat bed trailers instead of on the deck, to both owner operators and fleets.
THE CHALLENGE
As a newly formed company, BUNKR Trailer Accessories required additional industry connections to promote their products effectively, to gain much needed exposure to the heavy duty trucking industry, and showcase new products and build brand awareness.
Exhibitor Objectives
Showcase New Products,
Exposure,
Build Brand Awareness
MATS Solutions
The Mid-America Trucking Show was the perfect venue for BUNKR Trailer Accessories to introduce their exciting new products to the heavy duty trucking industry on a massive scale, thus allowing them to make real world connections with end users, dealers and manufacturers that proved valuable to their business.
“I advise any company considering exhibiting at MATS for the first time to square your shoulders and go for it! Attending our first MATS as a new exhibitor is one of the best business decisions we’ve made.”
Patrick Dowell / Co-Owner & Co-Founder
Showcase New Products
“One of our biggest challenges has been to launch new products while being a new company. Another challenge is that most of our potential customers are crisscrossing the United States and beyond. MATS allowed us to set up in a booth and our potential customers came to us. Our company has some great technology to help showcase our products, but I think it is hard to beat hands on. I could literally see by the facial expressions, the exact moment our potential customers figured out how our products work. That was awesome!”
Gain Industry Exposure
“This was our first year exhibiting at MATS and we had so much positive exposure with drivers, company owners, trailer dealers and even a major trailer manufacturer. It was incredible. We advertised in the MATS show Directory and that was great exposure. We also provided gifts for the St. Christopher Truckers Relief Fund and attended the silent auction. It was great to see all the other businesses we are connected with in one way or another at MATS.”
Build Brand Awareness
“We have seen a tremendous ROI from MATS and the true ROI will not be realized and cannot be measured until a few years from now looking back. I advise any company considering exhibiting at MATS for the first time to square your shoulders and go for it! Attending our first MATS as a new exhibitor is one of the best business decisions we’ve made.”
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