Truckstop.com is a leader in transportation technology and freight matching solutions. Founded in 1995 as the first load board on the internet, Truckstop.com offers logistics solutions for transportation professionals.
By offering products and services based in technology, it can be difficult for Truckstop.com to establish personal connections and deeper levels of engagement with their core customer base. MATS offers Truckstop.com multiple solutions to directly engage with a captive audience of tens of thousands of their most important customers, all in one location.
Launch New Products,
Network With Customers,
Grow The Business
The Mid-America Trucking Show is the nation’s largest yearly gathering of owner-operators and small to medium fleets, and offers a variety of solutions that help Truckstop.com reach their core customers and engage with them on a more personal level.
“There’s nobody like the Mid-America Trucking Show that brings our customers, which is the owner operator, straight into our booth for us to be able to talk to and work with.”
Brent Hutto / Chief Relationship Officer
Engage & Network With Customers
“MATS is a known, successful factor when you’re trying to grow your business in the trucking industry. Talking to and communicating with owner operators is the hardest thing to do in the industry because you can’t always find them because they are out running freight all the time. When they aggregate in one place in March every year for the past 50 years, it just overcomes a big problem for us in being able to find those in the marketplace.”
Generate Leads for New Business
“The cost of participating, it’s not that for us, it’s the cost of not participating. This is the major place you can find new customers face-to-face, not participating would cost us a whole lot more than participating does. Our cost per dollar average of interacting with our customers and new customers that we add here is the best in the industry that we experience.”
Exposure That Grows Your Business
“MATS has really been a big part of our strategy in growing our business because owner operators are the core and muscle of what we do at Truckstop.com. This show has always been a staple for owner operators, I mean some of them even plan their vacations around it. Being here is super important to us, just to be able to grow the core base of our customers, so there’s nothing quite like Mid-America to help us do that.”