MAC Trailer
OVERVIEW / THE CHALLENGE
MAC Trailer is one of the nation’s premiere manufacturers of dump, flatbed, drop-deck, transfer, dry bulk pneumatic tank, and liquid tank trailers. As a manufacturer who primarily sells their products via dealerships, MAC Trailer must build and maintain a nationwide dealer network to grow their business and obtain feedback.
Objectives
Showcase & Launch New Products, Build A Dealer Network, Customer Feedback / Market Research
Target Audience
Fleets, Owner-Operators, Dealers
MATS Solutions
- MATS exhibit space gives MAC Trailer a large presence on the show floor to showcase new and current products to potential buyers and network with dealers who are interested in distributing their products.
- The PKY Custom Truck Championship sponsorship allows MAC Trailer to expand their onsite reach and brand awareness to thousands of custom truck enthusiasts and potential customers.
- The MATS Truck Pull Event sponsorship gives MAC Trailer a captive audience of targeted customers onsite during the event, and significant brand recognition prior to, during and after the event as well.
- The MATS Floor plan map logo & Logo enhanced listing help MAC Trailer stand out from other exhibitors to better reach the MATS audience in the official exhibitor list and floor plan.
- MATS directory advertising provides MAC Trailer additional exposure outside the booth in order to drive traffic to their exhibit space, and visibility with MATS Directory readers for months after the event.
Mike Conny, President & Founder
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Showcase & Launch New Products
“MATS has been part of our growth as a company, we come every year, we always show our new product here. We get a lot of dealers that come through here, and we sign dealers up. It’s part of growing a business, you need to be here. MATS is so big, and it is the nicest truck show in the country. It’s worked really well for us.”
Mike Conny / MAC Trailer
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Build A Dealer Network
“It’s very difficult to build a dealer network across the United States. We sell 80% of our product through dealers, so the challenge is to find those dealers. MATS brings the dealers here. We’ve got all of our products here. It really helps us with that challenge of building a dealer network.”
Mike Conny / MAC Trailer
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
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Customer Feedback / Market Research
“I get a lot of ideas. People come through here like truckers that pull these trailers, we build the trailers, but we don’t pull them…they’ll tell us “why don’t you do this?”, “why don’t you do that?”, and it really helps us make a better product. It’s the voice of the trucker.”
Mike Conny / MAC Trailer
