Kenworth to Celebrate 100 Year Anniversary at MATS 2023
Kenworth is celebrating their 100 year anniversary in 2023 and the Mid-America Trucking Show will be a major stop along their anniversary celebration route.
In its 50 year history, MATS has hosted and served as a key event partner for Kenworth multiple times for the introduction and launch of their new trucks including the T600 in 1985, the T2000 in 1996, the T700 in 2010, the T680 in 2012, and the T880 in 2013. For a full view of Kenworth’s history at MATS, visit www.kenworth.com/kenworth-100/history/.
As part of the 100th anniversary, a new Kenworth W900 Limited Edition will be on display, alongside a vintage 1923 Kenworth flatbed truck and 100th anniversary-themed 52’ trailer that features a complete timeline of Kenworth’s history through photos and information. All of this and more can be found in Kenworth Booth #32025 in the South Wing. For more information on the display, visit www.kenworth.com/kenworth-100/.
Additionally, the Kenworth T680 Signature Edition and W900 Limited Edition will be available for test drives in the Ride & Drive area outside of the South Wing, at Booth #91850 and #91900. Participation is free for all badged MATS attendees that have a valid CDL.
“We are extremely excited to host Kenworth as they celebrate their 100 year anniversary at MATS 2023,” said MATS President, Toby Young. “Kenworth has always been an important part of our event, and we know our attendees are really going to enjoy all the special elements they are bringing to MATS 2023.”
For more information about the Ride & Drive, visit www.truckingshow.com/ride-drive/.
For all information regarding the 2023 show, visit www.truckingshow.com.
Since 1972, MATS – Mid-America Trucking Show has become the world’s largest and longest running annual heavy-duty trucking event. MATS is the place to experience everything from new technologies to networking with industry thought leaders. This is where the industry’s largest brands and promising startups do business, form partnerships, and make meaningful connections. Over 900 exhibitors and more than 60,000 attendees experience MATS each year, making it the education and innovation epicenter of the trucking industry. All roads lead to MATS 51 on March 30-April 1, 2023.
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