EVENTS & EDUCATION

Join us for breakfast and networking  with other trucking professionals as industry leaders share valuable insights on the current state of the industry, updates on trucking regulations, and strategies for owner-operators and small fleets to optimize their operations and overcome any challenges in 2026.

Admission is $100. Attendees and Exhibitors can add this event to their badge during Registration.
More Info at Opening Breakfast

An elite competition hosting the best of the best custom show trucks in North America. More info at PKY Championship.

FMCSA Administrator shares key updates from the agency and what they mean for the trucking industry. Hear what’s ahead, what’s changing, and ask questions directly to FMCSA leadership.

Panel discussion would include a representative from an owner operator and mid-size fleet, factoring partner, dispatch consultant, and brokering partner to discuss the importance of maximizing operating ratio and key tips and tricks to do so.

The session addresses the dual challenge faced by carriers – soft market rates and
internal cash flow drag – by proposing strategies for success. The 2026 market outlook
emphasizes capitalizing on the pre-spring surges and demand hotspots. Financial acceleration
is highlighted as a key tool to resolve cashflow issues. Leveraging instant payment solutions to
stop carriers from financing customers (the 30-90 day gap) will convert potential growth capital
into active capital. Attendees will leave knowing the importance of financial health signals and
where to look for demand in 2026 markets.

The era of reactive maintenance is ending. In this session, “Stop Waiting for Fault Codes – The Predictive Maintenance Revolution Is Here,” we’ll explore how data-driven insights are transforming fleet operations. Predictive maintenance uses sensor data, real-time diagnostics, and AI analytics to identify vehicle issues before they result in costly downtime. Attendees will learn how these technologies go beyond traditional fault codes to reveal early indicators of wear, system degradation, and performance trends. We’ll discuss practical implementation strategies and review real-world results from fleets already leveraging predictive tools. Whether you manage maintenance or fleet operations, this session will show how predictive solutions can drive measurable ROI. The future of maintenance management isn’t reactive—it’s proactive and intelligent.

The trucking industry is changing fast, and AI is already in your cab whether you invited it or not. But here’s the truth: fighting every new technology will leave you behind, while accepting everything means giving up the autonomy that makes you a professional driver.

This session cuts through the hype and fear to give you a practical strategy. We’ll explore which AI tools actually work FOR you – saving time, solving problems, and making your job easier – and which ones are just dressed-up surveillance. You’ll learn what’s worth embracing, what to push back on, and how strategic use of technology can actually preserve your control over what matters most: your decisions on the road and your long-term career.

Walk away with a clear-eyed understanding of AI in trucking and a game plan for using it on YOUR terms. Because the drivers who thrive won’t be the ones who resist all change or accept it blindly – they’ll be the ones who know the difference.

Join Amazon Relay and Amazon Freight Partner for an engaging panel session featuring real stories from a Relay carrier and Amazon Freight Partner. This panel will share entrepreneurial journeys and their proven strategies for building resilient transportation businesses.
Discover how these independent business owners create safety first culture, recruit and retain their drivers in a competitive environment, and leverage Amazon’s innovative technology and comprehensive programs to scale their operations. From operational best practices to strategic growth tactics, this candid discussion offers insights for both established trucking professionals and ambitious leaders ready to accelerate their success with Amazon’s support.
Whether you’re looking to optimize your current operations or explore new growth opportunities, this session delivers real-world experience from carriers and partners who are thriving in today’s dynamic transportation landscape.

Join Tapan from Hey Bubba AI for a fast-paced, practical look at how artificial intelligence is transforming the trucking industry today—not in theory, but in daily operations. This session will break down the latest AI tools that fleets of all sizes are using to cut operating costs, improve driver retention, enhance safety compliance, and eliminate back-office bottlenecks.
Attendees will learn how modern AI can:

• Reduce empty miles and improve dispatch accuracy
• Automate paperwork, billing, and load-tracking tasks
• Streamline recruiting and driver communications
• Enhance maintenance planning using predictive insights
• Improve customer service with real-time, AI-powered responses

Whether you’re a small carrier or a large fleet, you’ll leave with clear, actionable steps to start leveraging AI—without needing a technical team or massive budget. This is a must-attend session for trucking leaders looking to stay competitive in a rapidly evolving market.

Technology in trucking doesn’t have to be intimidating. The A.I. TELEMATICS 101 session is designed to break down the fundamentals of AI-powered telematics and show how trucking businesses—large or small, new or with older fleets—can effectively implement this game-changing technology without needing a dedicated IT team or advanced technical skills.

Artificial Intelligence (AI) in Trucking
AI helps trucking companies optimize operations by analyzing vast amounts of vehicle and driver data to improve safety, efficiency, and profitability. This session explains how AI is used for predictive maintenance, fuel savings, smarter routing, and identifying risky driving behaviors in real time. Trucking professionals will discover how AI-driven insights create new revenue opportunities and help reduce costs while improving fleet visibility.

Implementing New Tech in Old Trucks
Many fleets struggle with integrating new telematics into aging vehicles. This presentation offers practical guidance on retrofitting older trucks with plug-and-play telematics devices that capture vital vehicle data without complex installation. Attendees will learn how to overcome common challenges and deploy scalable telematics solutions that fit their budgets and resources—no rocket science required.

Video Telematics: Enhancing Safety and Accountability
Video telematics combines in-cab cameras with AI to deliver real-time event detection and driver alerts. This technology improves safety by proactively preventing accidents and provides valuable video evidence that reduces insurance disputes and supports driver coaching. The session outlines how video telematics transforms raw footage into actionable data, helping fleets build safer, more accountable operations.

This session is led by a world leader in IoT and telematics technology, offering trucking professionals a clear, approachable path to adopting AI telematics. Attendees will gain the knowledge needed to transform their fleets, boost ROI, and prepare for the future without feeling overwhelmed by technology.

Don’t panic — learn how to harness AI telematics for your trucking business and stay ahead in a rapidly evolving industry.

More than 30 acres of FREE truck parking located less than one mile from the Kentucky Expo Center with a free shuttle to and from the Expo Center during show hours. More info at Truck Parking Community.

EPA 2027 regulations will significantly impact how medium- and heavy-duty trucks are designed, purchased, and operated. This session provides a practical, fleet-focused overview of what’s coming, how efficiency requirements intersect with aerodynamics and powertrain design, and where electric trucks realistically fit today. Drawing on real-world OEM experience, the discussion cuts through hype and focuses on compliance pathways, operational considerations, and decision-making frameworks fleets can use over the next 3–5 years.

I would like to talk to carriers about how to make themselves more attractive to shippers. It’s a tough game, getting in front of them and earning their business. But it is doable. Our family business has been doing it for almost 20 years, representing dozens of fleets. We’ll discuss what it takes to get in front of them and what to say, how to position the company, to get contract freight.

Carriers are being asked to do more—with tighter margins, higher compliance risk, and increasing fraud. So what’s actually in it for them?

In this session, Highway’s Business Unit Leader for Capacity, John Tozer sits down with three carriers operating at different scales—from a 173-truck fleet to a single-truck owner-operator—to discuss how they are using Highway to protect their business, win better freight, and grow with confidence.

You’ll hear real-world perspectives on:
– Reducing fraud exposure and protecting hard-earned authority
– Building stronger broker relationships through verified trust
– Standing out in competitive freight environments
– Turning compliance and verification into a growth advantage

Insurance costs in trucking have reached a breaking point.

Fleets are facing rising premiums, larger deductibles, and tighter terms despite continued investment in safety. With tighter margins and the looming threat of nuclear verdicts, commercial insurance has now become a risk in its own right.

This session explores a different route: captive insurance.

Captives are already used by over 90% of Fortune 500 companies, yet they remain misunderstood or overlooked across much of the trucking industry, including by small and mid-sized fleets with the right risk profile to benefit. Attendees will come away with a practical understanding of how captives work, what it takes to evaluate and implement one, and how they deliver control over your insurance.

The discussion includes a case study of a national motor carrier operating under Owner-Operator and Dispatch models that faced a 50% renewal increase on its auto liability program. We’ll walk through their options and the outcomes the company was able to achieve through captive insurance.

This session is designed for fleet owners, safety leaders, and operations executives who want to understand what’s driving today’s insurance market and what alternatives exist beyond holding your breath at renewal.

Key Takeaways

• The market dynamics behind rising premiums and why safety investments aren’t enough
• What captive insurance is and how it works in a trucking context
• How to evaluate whether a captive fits your fleet’s size, risk profile, and financial goals
• A framework for evaluating whether a captive makes sense for your operation
• What implementation looks like and what short and long term results to expect”

The PKY Light Show is a spectacle like no other. Competitors light up the night with a wide array of colors displayed on their custom trucks. More info at PKY Light Show.

An elite competition hosting the best of the best custom show trucks in North America. More info at PKY Championship.

Learn how FMCSA technology updates will simplify the registration process, improve data accuracy, and reduce fraud.

Cargo theft is escalating — and the financial consequences extend far beyond stolen freight. Today’s fleets face rising insurance premiums, denied claims, operational downtime, legal exposure, trailer misuse, and increasing scrutiny from insurers and customers alike.

Join Ratan Baid, founder of Trinetra Guard, for a forward-looking Pro Talk on next-generation trailer protection featuring the EM6000 Auto — an autonomous, trailer-mounted security solution engineered to protect cargo when trailers are disconnected, idle, or parked.

A New Standard in Trailer Intelligence

The EM6000 Auto combines multiple layers of protection and operational control, including:

• Real-time GPS tracking with instant alert notifications

• Tamper-proof, hardened hardware design

• Bluetooth connectivity for secure proximity access

• Integrated keypad for controlled authorization

• Trusted truck hook-up verification

• Unauthorized movement and yard misuse detection

• Automated landing gear (dolly leg) operation

• Independent power architecture with intelligent energy management (battery + solar integration)

Unlike traditional wired systems that fail when disconnected, EM6000 Auto operates independently — maintaining security and visibility even when the trailer is separated from the tractor.

Fleets that move from reactive tracking to proactive prevention don’t just reduce theft — they gain operational control, protect drivers, reduce injury exposure, and position themselves more favorably in today’s tightening insurance environment.

If you manage trailers, cargo, safety, risk, insurance, or fleet profitability, this Friday morning Pro Talk is one you won’t want to miss.

Dedicated Sleep offers practical, realistic strategies drivers can actually use: protecting sleep time, recognizing warning signs of dangerous fatigue, advocating for rest without guilt and reframing sleep as a professional responsibility, not a weakness.

As federal cannabis policy shifts, the trucking industry faces new questions about safety sensitive positions, drug testing standards, and workforce readiness. This panel brings together compliance experts, regulatory experts and industry leaders to break down what marijuana rescheduling actually means for motor carriers and the non-regulated workforce.
Attendees will gain a clear understanding of the regulatory landscape, the science behind impairment and testing, the risks to fleet operations, and the practical steps carriers should take to protect safety, compliance, and their driver workforce.

The most profitable shops don’t just work harder; they flow better. When every repair follows a different path, you lose hours to “dead air,” parts delays, and avoidable comebacks. This session breaks down how to synchronize your shop’s movement to maximize bay capacity and get trucks back on the road faster.

What we’ll cover:

Mapping the Flow: Identifying the hidden bottlenecks between the gate and the bay.

Synchronized Diagnostics: Getting the right info to the tech so the wrenches start turning immediately.

The “First-Time” Standard: Building a rhythm that ensures quality without slowing down the line.

Stop fighting fires and start moving iron.

In a world where you can buy anything, Steve Darnell reminds us why it’s still worth building something with your hands. This talk celebrates the builders—the ones who weld, fabricate, and fix things others gave up on. He shares lessons learned in the shop and on the road about creativity, grit, and earning your build.

Join industry experts for a dynamic panel discussion focused on empowering carriers
with essential success strategies for 2026. This session moves beyond simple rate-per-mile
metrics, teaching you to redefine your value through data-driven insights and key performance
benchmarks. You’ll learn how to build a professional brand that commands financial credibility,
master negotiation tactics that shift the conversation from cost to service. Panelists will discuss
the "Walk-Away Rule" to protect your business and cash flow. Attendees will leave with
actionable steps to audit their portfolios, calculate their price floors, and modernize their
professional image to thrive in today’s competitive market.

Advanced Negotiation Strategies for Owner-Operator carriers running the spot market.

Cargo theft rings are getting more sophisticated, and drivers are often the first ones to spot when something’s off – if they know what to look for. This session gives you the practical tools to protect yourself and your load before problems happen.

Learn the red flags that signal a fraudulent broker, sketchy pickup instructions, or a setup for theft. We’ll walk through the right questions to ask dispatch, brokers, and shippers to vet a load properly. You’ll understand what to do if something feels wrong, how to document everything to protect yourself legally, and why speaking up early can save your career.

Whether you’re an owner/operator or company driver, you’re on the front line. This session arms you with the knowledge to trust your instincts, ask the hard questions, and avoid becoming an unwitting participant in cargo fraud.

Theme: Driving Change. Building Leaders. Preparing the Next Generation.
The 2nd Annual Women in Leadership Trucking Panel, is an impactful conversation focused on shaping the future of trucking, logistics, and the supply chain through collaboration, leadership, and innovation. This dynamic session brings together industry associations, leaders, and advocates who are driving meaningful change while preparing the next generation of professionals to thrive in an evolving industry.
“Driving Change. Building Leaders. Preparing the Next Generation,” the panel will explore how organizations are advancing safety, expanding workforce opportunities, and strengthening leadership pipelines across the transportation ecosystem. Attendees will gain insight into how strategic partnerships, education initiatives, and mentorship programs are transforming access to sustainable careers and building a more inclusive industry.
Whether you are a driver, fleet leader, educator, workforce partner, or industry stakeholder, this panel offers actionable insights, real-world perspectives, and opportunities to connect with organizations committed to driving progress across the trucking industry.

Trucking is evolving faster than ever—and today’s most successful carriers are the ones that know how to blend emerging technology with real‑world operational experience. At Triumph, we believe that progress isn’t about adopting every new tool—it’s about choosing the innovations that truly make a meaningful impact.
In this conversation, LoadPay President David Viehler joins trusted industry voices Chad Boblett and Sammy Lloyd to break down what’s actually working for carriers in today’s market. Together, they explore how lessons from the past few years—market volatility, shifting freight cycles, and rising operational complexity—can guide smarter decisions moving forward.
The discussion focuses on practical, proven strategies that help carriers simplify their workflow, strengthen cash flow, and stay competitive without adding unnecessary complications to their business. From payment solutions to business fundamentals, the goal is clear: help trucking professionals identify which technologies genuinely move the needle and how to apply them with confidence.
Smart strategy wins—and it starts with knowing how to combine innovation with experience to build a stronger, more resilient trucking business.

Ready to unlock new revenue streams in trucking? Amazon’s middle-mile programs Amazon Relay and Amazon Freight Partner are creating opportunities for motor carriers, aspiring business owners, and commercial truck drivers.
Think Amazon Relay is just about booking power-only freight? Think bigger. In this dynamic session, discover how carriers are leveraging Amazon Relay’s full suite of products—including the load board, contracts, and auctions—across diverse equipment types like box trucks, reefers, intermodal containers, hostlers, and shuttle operations to build scalable, profitable businesses. Plus, learn how Amazon Freight Partner supports leaders to launch their own trucking companies with Amazon’s resources.
Whether you’re an established carrier seeking to diversify your revenue or an ambitious member of the trucking community ready to become a business owner, this session delivers actionable strategies to scale your operations and maximize earnings across Amazon’s comprehensive transportation network.
Walk away ready to take your next step whether that’s expanding your current fleet or starting your trucking business from the ground up.

Most trucking companies don’t fail — they stall around 20–30 trucks. What worked at 5 trucks stops working at 25. Profit margins dip, overhead rises, and leadership strain increases. Growth exposes weak systems, unclear roles, and a lack of operational discipline.
In this session, Khalid Ziadat breaks down why scaling a fleet often reduces profit before it increases it — and what must change in leadership, structure, and SOPs to grow sustainably. Attendees will leave with practical strategies to move from owner-dependent operations to scalable, system-driven organizations.

More than 30 acres of FREE truck parking located less than one mile from the Kentucky Expo Center with a free shuttle to and from the Expo Center during show hours. More info at Truck Parking Community.

When the most sophisticated vehicle technology is only as good as the hands that service it, securing the future of our industry depends on empowering the right talent. This talk will go beyond the diagnostics port to address the human factor in our increasingly complex world. Discover why championing our drivers and technicians is one of the most significant challenges facing fleet readiness and how industry-wide collaboration is essential to building a robust pipeline in the workforce.

The ASE Education Foundation and PROJECT 61 have been at the forefront of this mission, working to reshape the perception and reality of a career in transportation service and raising awareness, educating, and providing solutions to improve the health and longevity of the trucking workforce. This session, led by ExxonMobil with George Arrants from the ASE Education Foundation and Jeremy Reymer from PROJECT 61, will unpack the critical steps needed to attract, train, and retain the drivers and technicians who move our industry.

Cargo theft continues to rise despite widespread adoption of GPS tracking, cameras, and alerts. The reason isn’t lack of visibility, it’s that visibility doesn’t enforce policy. Most theft occurs when decisions are made under pressure: exceptions that turn security into judgment calls.

This session breaks cargo theft down to its structural causes and presents practical strategies carriers can apply today. We’ll show why the threats carriers worry about most — fraudulent brokers, hauling loads that never get paid, trailer theft, pilferage, and mis-direction — all share a common root cause: authorization is informal, implicit, or enforced too late. When carriers are asked to trust offers, identities, and instructions without enforceable authorization, loss becomes inevitable . The cargo disappears or the payment never arrives.

Attendees will learn how carriers can adapt their operations by moving authorization earlier and making it enforceable. That means verifying not just who someone is, but whether this specific load, at this specific time and place, is actually authorized to be executed — before the truck rolls — and then enforcing who is allowed to move, open, and deliver that load during execution. By combining authorization verification (Resolve) with on-asset enforcement (Enforce), fleets can stop theft and fraud without slowing operations while also reducing dispatch workload, improving yard flow, and protecting margins.

This is a practical, operations-first discussion designed for carriers who already have visibility and need something that actually works beyond it.

At MATS, Philip Nenadov will take the stage with Dalilah Coleman — the young woman President Donald Trump introduced at the State of the Union.

Philip will outline Dalilah’s Law, federal legislation now being crafted on Capitol Hill to strengthen CDL integrity, close verification loopholes, and place responsibility on shippers to verify who is actually hauling their freight.

He will address how unqualified drivers undercut lawful owner-operators — and how this reform protects rates, restores fairness, and raises industry standards.

The Driver Legitimacy Initiative is organizing the movement behind Dalilah for one simple principle:
You must know who is hauling the freight.

No more shell games.
No more cheating.
No more looking the other way.

This session is about protecting legitimate drivers — and how you can help move this legislation forward.

Third-generation trucking professional Danielle Chaffin presents an investigative look at systemic fraud in U.S. trucking. Her work exposes shell-company address clusters, data manipulation that defeats standard vetting, and chameleon carriers cycling USDOT numbers to evade violations, crashes, and enforcement. She connects these practices to the post-2018 surge in carrier registrations, rising cargo theft, legacy carrier failures, lax enforcement of English Language Proficiency rules, questionable non-domiciled CDL practices, and persistent regulatory gaps — arguing that poor data quality is the core weakness that enables fraud, safety risks, and market distortion.

Join us for the official MATS Concert, presented by Bennett Family of Companies, Bridgehaul, and Ace Doran. More details at MATS Concert.

An elite competition hosting the best of the best custom show trucks in North America. More info at PKY Championship.

The custom trucks have been judged, now it’s time to celebrate these works of art and crown the winners. All attendees are invited to the Awards Ceremony where the winners of each class will be announced, along with Best of Show, People’s Choice, Big Rig Build-Off, and other awards.

Discover how FMCSA is increasing accountability, reducing fraud, and combatting cargo theft in the motor carrier industry.

In this session, we’ll explore how putting drivers first can strengthen the entire transportation network. We’ll cover ways to bridge the broker–driver gap, improve safety and compliance (CSA, training, accountability), and tackle key challenges such as parking shortages and the transition from company driver to independent operator.
Attendees will leave with real-world, actionable strategies to improve communication, retention, and profitability—proving that when you prioritize drivers, the entire operation runs safer, smarter, and stronger.

Everyone’s talking about a driver shortage. We’re not buying it, but we see carriers make desperate hiring decisions that create massive liability exposure. In this session, Rob Carpenter and Brandon Wiseman break down what it actually takes to hire and qualify drivers the right way. From the basics carriers still get wrong, to the complex realities of non-domiciled CDLs, English language proficiency requirements, and work authorization verification, you’ll leave knowing exactly what the regs require, and the red flags that should kill a hire before it starts. No fluff, no vendor pitches, just practical compliance guidance for fleets of any size.

Interactive discussion of maintenance procedures utilized by The Trucking Solutions Group members. We will talk from a list we show the audience and discuss any maintenance questions from the audience.

In this session, I’ll share the exact strategies I used to grow our fleet from 3 trucks to 100+ trucks in just over three years, without outside funding and during one of the hardest markets in the past decade. This talk is designed for carriers who want to scale sustainably, build operational resilience, and compete with the top 5% of trucking companies.

Topics will include:

• How to scale from 3 trucks to 100+ using systems, automation, and disciplined processes rather than “hustle.”
• How to build a healthy freight mix between shippers and brokers — and why the right balance determines whether your company can survive down markets.
• Building an antifragile trucking company that gets stronger during volatility, not weaker.
• Why 90% of trucking companies struggle with sales — and how to create a simple, repeatable revenue engine even if you’ve never hired a salesperson.
• Leadership mindset shifts required to scale a fleet rapidly while maintaining culture, profitability, and operational control.
• What I wish I knew when I started — hard lessons, near-failures, and the turnaround moments that made growth possible.

Attendees will leave with practical templates, actionable tactics, and a clearer blueprint for growing a trucking company the right way — without burning out, overspending, or losing control of operations.

We’ll explore three areas where owner-operators often feel the most pressure:

Staying safe in unpredictable driving conditions

Avoiding costly violations and surprise inspections

Managing compliance paperwork without burning out

In today’s fast-paced world, the task of the pre-trip inspection is often overlooked, leaving newer drivers vulnerable to preventable failures. This session bridges that knowledge gap, offering a boots-on-the-ground walkthrough of:

• The “Tech’s Eye” View: Learn to spot the subtle warning signs before they become DOT violations or costly repair bills.
• PM for Longevity: Why preventative maintenance is about more than just oil changes—it’s about protecting your bottom line.
• Expert Q&A: Get direct answers from a shop owner who knows these engines inside and out.

Don’t just drive—protect your equipment. Join Josh for a hands-on look at what it takes to keep your truck running stronger, longer, and safer.

I share how a single decision to start posting on TikTok led to explosive brand growth, credibility in a traditional industry, and new business leads across the country. This session demystifies how B2B companies—yes, even trucking—can go viral and win on TikTok.
Key Takeaways:

• How to build trust in a B2B space using short-form video
• Creating content that converts without being salesy
• Behind-the-scenes look at what content worked (and flopped) for a logistics brand

How social proof from TikTok opened the door to big clients.

Beyond the Truck is a nationwide movement designed to restore health, purpose, and pride across the transportation industry. Founded by Jerry Curl a 45-year veteran whose career spans from the driver’s seat to executive leadership the initiative redefines what it means to thrive behind the wheel and in the boardroom. Jerry has sustained personal success in winning the war against obesity, high blood pressure, sleep apnea and mental health to become the healthiest certain of himself at 62 years of age. Continuing to roll back the odometer of life by 16 years. For the past two years has maintained a metabolic age of 46 going from 354 pounds to 167 pounds living!

Built on the principle that motivation fades but education sustains, Beyond the Truck equips leaders and drivers alike with the tools to improve mental, physical, and spiritual health. Through personal transformation as well as personal leadership, driver wellness resources, and company-tailored programs, it addresses the root causes of burnout, loneliness, and poor health that have long plagued the profession.

By uniting emotional intelligence, faith, and practical wellness, Beyond the Truck aims to change culture from the top down, where leadership models the standard, and drivers feel valued, connected, and inspired to live well beyond the truck.

Your health. Your legacy. Your transformation. It starts now.
THRIVE TO DRIVE

Roadside breakdowns cost fleets millions each year in downtime, missed loads, and operational inefficiencies. Yet many fleets still rely on outdated processes that haven’t evolved with the rest of the industry.

In this session, Alex Bezzubets, CEO and Founder of myMechanic, shares firsthand insight into how technology is reshaping roadside assistance and fleet service operations. Drawing from real experiences working with fleets, service providers, and national repair networks, Alex will walk through what’s broken in the current model and how modern platforms are improving response times, transparency, and overall fleet uptime.

Attendees will leave with a clearer understanding of where roadside service is headed, what fleets should expect from their service partners, and how technology can eliminate friction during one of the most stressful moments in fleet operations.

“An Education of the Airwaves” discusses the role both traditional and social media have to play in filling in the numerous gaps both CDL and on-the-job training leave for the next generation of drivers. The presentation offers routes of collaboration between stakeholders and media in all its forms. The end goal is the creation of a truly independent driver who understands all the opportunities and responsibilities that come with the job.

Driver retention isn’t just a numbers game — it’s a people game. With over 30 years on the road and more than 2.5 million miles driven across local, regional, and OTR routes, I know what life behind the wheel really looks like. I’ve felt the burnout, the missed time off, the pressure to run when I shouldn’t — and I’ve watched good drivers walk away because no one truly saw them.

Today, as a transformational coach, I help companies and professionals bridge that gap. This session offers fleet owners, driver managers, and HR teams a retention strategy rooted in firsthand experience — not just theory — and backed by wellness-based, tactical tools that work. I’ll walk you through a framework that helps drivers reclaim purpose, process stress, and stay engaged for the long haul.

More than 30 acres of FREE truck parking located less than one mile from the Kentucky Expo Center with a free shuttle to and from the Expo Center during show hours. More info at Truck Parking Community.

Post-show parade of show trucks as they travel around the circle road that surrounds the Kentucky Expo Center