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WHY EXHIBIT
MATS is the event to increase brand awareness, showcase products, generate leads, and network and build relationships with other professionals suppliers, and manufacturers.
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1 Million+
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Exhibitors
58,543
Attendees
40+
Featured Events
1 Million+
843+
58,543
40+
More Connections, More Opportunities
More Business Solutions
“MATS has been part of our growth as a company, we come every year, we always show our new product here, we get a lot of dealers that come through here, and we sign dealers up. It’s part of growing a business, you need to be here. It’s so big, the nicest truck show in the country. It’s worked really well for us.”
Mike Conny / MAC Trailer
“After the show, because of the breadth of the attendance, we tend to have a fairly significant download of apps after the show. So that tells us that we are getting noticed, that tells us that our value proposition is coming across to those that we’re talking to, and that makes the show worthwhile for us…It really allows us to broaden our portfolio and be able to talk to a big audience here. That’s really exciting for us. It really shows how we’re growing the business.”
Greg Roberts / Trucker Path
“The sales leads generation has been really good at MATS this year. We’ve had lots of opportunity, a high level of engagement with our products that’s led to opportunities and we’ve been able to close that business while we’re here.”
Chris Tullus / Hunter Engineering
“We’ve built many of our partnerships right here at MATS, some of the biggest companies initially we work with and partner with now, we’ve built those relationships from MATS and being able to approach and talk to them and expand on our industry reach is due to MATS because everybody’s here.”
Amer Advic / Find Truck Service
“It’s extremely important for us to be at a show like this and be able to interact with the fleet managers, the buyers of those fleets, but also the drivers. You get good solid feedback on your products down here.”
Jason Cornell / J&J Truck Bodies
Showcase & Launch New Products
As the industry’s largest and most well-attended event MATS is the ideal platform to gain exposure to the entire heavy-duty industry.
“MATS has been part of our growth as a company, we come every year, we always show our new product here, we get a lot of dealers that come through here, and we sign dealers up. It’s part of growing a business, you need to be here. So big, the nicest truck show in the country, it’s worked really well for us.”
Mike Conny / MAC Trailer
Build Brand Awareness
MATS extensive layout and immersive experiences offer exhibitors multiple opportunities to reach attendees multiple times in meaningful ways to make a lasting positive brand impression.
“After the show, because of the breadth of the attendance, we tend to have a fairly significant download of apps after the show. So that tells us that we are getting noticed, that tells us that our value proposition is coming across to those that we’re talking to, and that makes the show worthwhile for us…It really allows us to broaden our portfolio and be able to talk to a big audience here. That’s really exciting for us. It really shows how we’re growing the business.”
Greg Roberts / Trucker Path
Lead Generation
The face-to-face environment at MATS provides exhibitors the opportunity to engage attendees, asses them as a prospect, and capture their information for follow-up.
“The sales leads generation has been really good at MATS this year. We’ve had lots of opportunity, a high level of engagement with our products that’s led to opportunities and we’ve been able to close that business while we’re here.”
Chris Tullus / Hunter Engineering
Network & Build Relationships
Over the three days of the MATS, exhibitors will be able to participate in special events, educational seminars, and a VIP-only session to facilitate important connections.
“We’ve built many of our partnerships right here at MATS, some of the biggest companies initially we work with and partner with now, we’ve built those relationships from MATS and being able to approach and talk to them and expand on our industry reach is due to MATS because everybody’s here.”
Amer Advic / Find Truck Service
Customer Feedback / Market Research
At MATS, exhibitors can demonstrate products and services directly to attendees resulting in immediate feedback to inform product development or to help resolve customer pain points.
“If you’re not here, you’re not in the business. This is one of the biggest shows for the trucking industry and especially our clientele. It’s extremely important for us to be at a show like this and be able to interact with the fleet managers, the buyers of those fleets, but also the drivers. You get good solid feedback on your products down here.”
Jason Cornell / J&J Truck Bodies
Who Attends
Thousands of Influencial Industry Professionals & Buyers
MATS is a one-of-a-kind trucking industry event where solution providers and trucking industry professionals come to network, learn, and identify new solutions to improve their businesses. MATS attendees come from all 50 States & 55 Countries.
79.9%
Have the authority to influence and make purchasing decisions.
77.8%
Of those who attend MATS do not attend any other industry trade shows.
56%
Plan to purchase the types of products/services exhibited at MATS within the next 12 months.
Attendees
In Their Own Words
"At MATS, I was able to make a connection with a Peterbilt salesman that led to a tour of the Fitzgerald Peterbilt facility where I was able to see some of the lighter kits I was interested in. After this facility tour, I ended up buying a lighter kit. Opportunities like these wouldn’t happen if I didn’t attend MATS and build these relationships.”
"MATS really gives you the opportunity to improve your business operations. After only one year of attending, we have already become dealers for Fass Fuel System and PDI. Getting these opportunities is only possible for us because of this show.”
"The seminars have served as a tremendous learning experience, there’s always a takeaway. Whether it’s products, regulations, or financial information, the information you get is second to none. The FMCSA seminar in particular has continued to provide great information to help keep me updated about current and upcoming regulations that I was not aware of beforehand.”
"MATS is a great learning experience. Anything trucking you need is there so it allows me to get a lot done in a very short period of time. We’ve been able to demo and research lots of new products and we’ve signed on with new suppliers as a result of getting face to face with the people behind the product.”
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Let’s discuss your exhibit & sponsorship plans.
More Ways To Get Involved
Get the Most From Your Investment
In today’s crowded marketplace, it’s more important than ever to increase your company’s visibility, distinguish yourself from competitors, and achieve top-of-mind status among prospective buyers.
EVENTS
Sponsorship
Find the opportunity that works best for your and stand out from the crowd.
EDUCATION
Speaking Opportunities
Demonstrate your position as an industry leader by hosting a Pro Talks seminar.
EXHIBIT HALL
Booth Space
Demo your products and services while you engage face-to-face with your target audience.
Unparalleled Value
Low Cost. High Return.
You will not find a more cost-effective means of reaching your intended audience and achieving your goals than the Mid-America Trucking Show.
$13.50 per square foot indoors/$5.50 per square foot outdoors. Discounted space rates available for larger booths. For access to the full pricing schedule, please click here.
- An allotment of Booth Personnel registrations for your staff.
- An allotment of Exhibitor Parking Passes based on booth size.
- Access to Free VIP Registration for your customers.
- Complimentary listing in Exhibitor Directory, MATS App, etc.
- Linear exhibits include 8ft. tall back drape and 3ft. side drape in show colors and an 11”x17” booth identification sign.
- Recruitment Center booths also include standard booth carpet, (1) 6ft. black skirted table, (2) folding chairs, and (1) Wastebasket, per 10×10.
We focus on keeping the overall cost of exhibiting low and therefore the return on investment high. Just a few examples:
- Exhibit space costs well-below other shows and include discount tiers for larger booths.
- Exhibitor services such as drayage, electrical, internet, etc. priced below the industry average.
- Booth personnel badge, VIP registration, and parking pass allotments included.
- Smaller exhibitors can self-unload at the curb (must enter through designated move-in doors).
- Union/in-house labor is not required (you can set-up your own booth).
- Discounted group rates negotiated directly with exhibitor hotels.
- Louisville, KY is an easily accessible, centrally located, and low cost city.
Most importantly, with the entire industry in attendance, you will engage with your intended audience in one location and meet your goals for one low price.
Let’s Develop a Custom Solution to Meet Your Goals
