MAR 26-28, 2026
LOUISVILLE, KY
March 26-28, 2026 / Louisville, KY

Sponsorship Cards

E-Newsletter Sponsorship

The number one way attendees receive updates on show events is the official Attendee e-Newsletter. Sponsor these email blasts and reach over 400,000 recipients. Promote your product to pre-registered and potential MATS Attendees before they get to the show and ensure they visit your booth first. Includes a 600 x 120 banner ad. Limited to […]

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Charging Station

Charging Station

Capture the undivided attention of attendees as they power up their wireless devices without leaving the conference. The recharge stations provide a convenient service to MATS attendees and gives your company the opportunity to get your message across to a captive audiences. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Lobby Billboard

Registration lobby billboards guarantee exposure to key decision makers, and become key points of the show as directional guides, and meeting points (e.g. “Meet me under the Chevron banner in the North Lobby.”). Locations include premium high-traffic registration lobby positions that reach all attendees multiple times each day. Think big, think Billboards. Locations are limited,

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Floor Plan Mini Banner

Position your company at the bottom of the MATS Floor Plan with one of three mini banners (205 x 60 pixels). With approximately 1 million page views each year, the MATS website will deliver a significant audience before and during the event to build interest in your brand. If you have questions, please e-mail Adam Weckman or

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Concert Event

Want to show that your company belongs among the heavy-duty trucking industry elite? Then walk onto the big stage and say hello to thousands of potential buyers and influencers. Your company will be a hot topic well before, during and long after the show. Attendees will be ever grateful that your company helped them make

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Lobby Lounge

This sponsorship offers premium exhibit space within attendee registration or select lobby areas. The locations offer visibility and access with attendees in a space where no other exhibits will compete with your message to attendees. Spaces can be outfitted with any amenities needed to best demonstrate your product or engage attendees. If you have questions,

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Opening Reception

After the exhibit halls close on Thursday all attendees are invited to gather in the main registration lobby for a festive evening of live entertainment, refreshments, and the opportunity to reconnect and network with other trucking professionals. Sponsors will be featured in every key point of the evening with sponsor integration into the bars, the

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Floor Plan Web Banner

Position your company at the top of the MATS Floor Plan with the Leaderboard banner position. With approximately 1 million page views each year, the MATS website will deliver a significant audience before and during the event to build interest in your brand. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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You Are Here Map

The Floor Plan Map signs will be positioned throughout the venue. Sponsors will have their artwork positioned above the show floor map along with an arrow pointing to their booth location. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Food Court

Do you want your brand to stand out from the crowd? The food court is free of any signs or exhibitor messaging and offers a captive audience of trucking professionals. Includes: One large hanging banner, two small standing banners, and tabletop banners covering all of the tables. *Optional add-ons: Sponsor-branded napkins, food vouchers, or other

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Beer Garden

What a great way for your company to make a powerful first impression with attendees and engage them on a deeper level. Includes: 30×30 space near the food court, 2 high top tables, high visibility signage, a full page ad in the MATS Directory, a custom website landing page alongside the other MATS official events,

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Badge Lanyard

A top option for branding visibility…Each attendee will be wearing your brand around their neck for all three days of the event. Sponsor to provide lanyards. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Truck Parking Shuttle

Engage attendees that rely on the shuttle to transport them from the overnight truck parking lot to the expo center, and back. The sponsorship includes signage at the pick-up and drop-off points, recognition on the event website, and the option for a 3 minute video spot that will run continuously on the on bus video

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Entry Door Banners

Entry door banners are the first and last impression attendees have as they enter and leave MATS. Door banners are printed inside and out in order to reach attendees while they are thinking about what to see first at the show, and when they reflect on what they saw as they leave. If you have

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Shuttle On-site

Be the first brand MATS attendees engage with and establish a positive association with your company by providing transportation service to all attendees. The sponsor will be displayed on all pick-up location banners, clings on each shuttle, and have the option for a 3 minute video spot that will run continuously on the on bus

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Floor Plan Map Logo

Enhance your company’s presence on the MATS Floor Plan and Exhibitor List by including your company logo. The logo enhancements are included as components of the Exhibitor Deluxe Profile Package. The Deluxe Profile Package includes the Map logo, Listing logo, website link, digital product showcase listing, and more. This package is included for FREE with

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Logo Enhanced Listing

Enhance your company’s presence in the Exhibitor List by including your company logo. The logo enhancement is included as a component of the Exhibitor Select, or Deluxe, Profile Package. The Select Profile Package includes the Listing logo, website link, digital product showcase listing, and more. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Directory Advertising

Directory Advertising

The MATS Directory & Buyer’s Guide is the official publication for the show, providing readers with purchasing information and essential show details. The Directory and Buyer’s Guide integrates print and digital publishing to reach hundreds of thousands of trucking professionals before, during, and after MATS, making it the best single marketing resource to reach attendees

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WiFi

WiFi sponsorship offers significant brand visibility and conveys a positive impression of the brand with attendees. The sponsorship can be priced for select lobby areas or an exclusive buyout of the entire venue. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Standing Sign

Standing Signs

Standing signs grab the attention of attendees right at eye level and direct traffic to your booth. Modest rates and strategic positions offer the opportunity to cover multiple locations through the venue. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Exterior Billboards

Exterior Billboards

Receive unparalleled exposure with an exterior billboard. Your brand message will be seen by everyone in attendance as they enter the show grounds and see it covering the side of the building. Exterior billboards are available on the South Wing (facing main entrance), or the North Wing lobby (facing outdoor exhibits and main reg lobby

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Bathroom Signage

Place your message in the one location every attendee will visit. Restroom signage offers an uncluttered environment with positioning that guarantees the attendees’ undivided attention. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Souvenir Bag

Put your give-a-way bag into the hands of MATS Attendees before anyone else has a chance. Bag racks are placed at key registration/entrance locations throughout the entire facility to allow attendees to pick-up a souvenir bag as they retrieve their badge and enter the show. Sponsor may pre-load bags with sponsor promotional materials. Exclusive to

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Photo Booth

Photo Booth

The Photobooth guarantees broad exposure, booth traffic, and multiple opportunities to capture attendee badge information. The Photobooth is located next to the main registration (South Lobby A) making it highly visible to attendees multiple time each day for three days. After the show the sponsor branded photos will be available to MATS 100,000+ Facebook followers,

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Press Room

Press Room

Sponsor the room where the press goes to work. Sponsorship includes a banner able cards, for placing products and/or literature and an acknowledgment that your company is a sponsor. Sponsorship includes: Banner recognizing your company as the exclusive sponsor of the Press Room Table cards with sponsor name & logo Ability to provide a “corporate

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Attendee Badge

Want your company’s logo in the hands of each & every MATS Attendee? You can make it happen by having your company’s information printed directly onto 70,000+ registration badges. This sponsorship is limited to 2 non-competing companies or one exclusive. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Exhibitor Search Banner

Position your company at the top of the MATS website exhibitor search. With approximately 1 million page views each year, the MATS website will deliver a significant audience before, during, and after the MATS event to build interest in your brand. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Pro Talks Education Series

Sponsoring the Pro Talks Education Series is a great way to signal that your company is a thought leader in the industry. Sponsorships range from a supporting level to title sponsorship. The benefits vary as well from logo inclusion in promotional materials to a pre-roll video ad to be included in all broadcasted education videos. All

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PKY Sponsorship

PKY Sponsorship

Sponsorship of the PKY Truck Beauty Championship leverages the size and reach of the Mid-America Trucking Show, in-person and online, with the added advantage of focusing on your target audience – custom builders, owner-operators and fleets. If you have questions, please e-mail Adam Weckman or call (502) 702-2004.

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Truck Parking Community

The parking lot sponsorship offers strategic space selected for the sponsor to interact with attendees and display product. Up to 4000 sq. feet of space for product display or other sponsor activities 20’ x 40’ wall hospitality tent with heater included Sponsor branded signage adjacent to the main entrance of the Expo Center and the

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MATS FAQ

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Thursday / March 30

10:00 AM – 10:45 AM

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CEO - Trucker Tools

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John Doe
CEO - Trucker Tools

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John Doe
CEO - Trucker Tools

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John Doe
CEO - Trucker Tools

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John Doe
CEO - Trucker Tools

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John Doe
CEO - Trucker Tools

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