Axle Spindle Repair
The Challenge
Axle Spindle Repair is a new company in the industry, offering mobile and in-shop spindle replacement. They needed to reach a broad audience of fleets, mechanics and truck owners to bring exposure to their technology and maintenance products. As a new competitor in the U.S. market, they needed to build considerable brand awareness and establish important industry connections to increase their distribution network.
Objectives
Launch New Products, Build Brand Awareness, Network & Build Relationships
Target Audience
Owner Operators, Fleet Owners, Maintenance Managers, Technicians, Distributors
MATS Solutions
- MATS exhibit space allows Axle Spindle Repair to introduce their new maintenance technology to a broad range of the trucking industry in a face-to-face environment ensuring the opportunity to make connections with the right target audience so Axle Spindle can grow partnerships to increase their distribution network.
- MATS on-site signage in the form of the South Lobby entry door banners positioned Axle Spindle in the attendee path of travel to ensure visibility for the brand and increased attendee traffic to the booth.
- MATS Directory advertising reaches trucking professionals on-line and in-person at MATS positioning the Axle Spindle Repair brand in front of a massive audience of trucking professionals.
Trevor Schotsman, Sales
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Launch New Products
“Our primary goal at MATS is to launch new products. We have a pretty revolutionary product that allows us to redesign and reinvent this specific product, the axle and a bolt on design. It’s new to the industry that we wanted to show the world, specifically using the Mid-America Trucking Show to do that.”
Trevor Schotsman / Axle Spindle Repair
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Build Brand Awareness
“If anyone is looking to launch a product and has a product that is going to be visible and get a lot of exposure and a lot of people coming by, if you have something that they can see and visualize and touch, it gives you a lot of exposure in a short period of time. I highly recommend the opportunity to get that exposure like you do at the Mid-America Trucking Show.”
Trevor Schotsman / Axle Spindle Repair
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Showcase your brand, launch your latest products, and win business at MATS.
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Network & Build Relationships
“We’ve had quite a few discussions with some big potential opportunities that will give us connections in a bunch of different states that we are not currently in. Being a countrywide show, it allows us to make connections from as far as the west coast, to the east coast, and all the way north. We’ve been able to draw customers from different locations here at MATS.”
Trevor Schotsman / Axle Spindle Repair
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Build Brand Awareness
“We’re a relatively small, newer company. For us to get the exposure that we’re getting here… that’s the challenge we have. It’s getting connections with people who may not even know we exist, may not know this product exists or this design exists. This show allows us to get the opportunity to show them and talk to the customers, talk to the managers, the mechanics, and actually go through our products, what they are good for, and how they can help them.”
Trevor Schotsman / Axle Spindle Repair
