OTR Performance
OVERVIEW / THE CHALLENGE
OTR Performance is a truck diagnostics company offering advanced tools for numerous industries, including heavy duty trucking. OTR’s products target multiple segments of the industry so they needed a way to reach a large diverse range of trucking professionals who they haven’t reached via digital marketing, including owner operators, fleet owners and maintenance technicians, to better understand their customers and assess market trends.
Objectives
Build Brand Awareness, Lead Generation, Customer Feedback / Market Research
Target Audience
Fleets, Owner Operators & Maintenance Technicians
MATS Solutions
- MATS exhibit space gives OTR Performance the ability to meet and engage customers, face-to-face, particularly, those who may not be exposed to their online digital marketing efforts.
- The MATS Floor plan map logo & Logo enhanced listing help OTR Performance stand out from other exhibitors and to better reach the MATS audience in the official exhibitor list and floor plan.
Raul Ghiurau, Marketing Manager
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Build Brand Awareness
“At MATS, we focus a lot on audiences. We’re looking to see who’s in the industry and a lot of brand lift. Obviously, there’s 50,000 people here and it’s just something that we don’t always have the opportunity to meet, but MATS will deliver on that. ”
Raul Ghiurau / OTR Performance
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Lead Generation
“MATS helps us out with broadening our audience. We do a lot of digital marketing in front of certain people. MATS offers the opportunity to widen that audience, meeting people that don’t typically get on social media or any of our digital platforms.”
Raul Ghiurau / OTR Performance
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Lead Generation
“From MATS, we obviously metric a lot of things. How many people we’ve talked to, how many people we actually got to refer back into making a purchase. With that in mind, we see a big benefit of being able to go back home and debrief what we learned from it. What were people saying? It was a huge benefit to us.”
Raul Ghiurau / OTR Performance
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Customer Feedback / Market Research
“We love coming to MATS for the face-to-face. It doesn’t compare to anything else. MATS is coming and meeting with people in the industry, learning about new innovations, the latest trucking trends and MATS delivers that year over year. It’s something that we’re excited to be part of and continue to grow on that momentum.”
Raul Ghiurau / OTR Performance
