MAR 27-29, 2025
LOUISVILLE, KY
March 25 - 27, 2025 / Louisville, KY

TravelCenters of America

OVERVIEW / THE CHALLENGE

Being a nationwide network, TravelCenters serves countless drivers and travelers all across the United States daily. Phone calls and surveys serve as a form of communication with them, but TravelCenters needs a way to engage with their customers directly on a more personal level to get feedback about their various services and programming.

Objectives

Network & Build Relationships, Lead Generation, Customer Feedback / Market Research

Target Audience

Owner-Operators & Fleets

MATS Solutions

  • MATS exhibit space gives TravelCenters a sizable presence on the show floor, allowing them to engage directly with their target audience to showcase their numerous offerings and obtain valuable feedback from those visiting their stopping centers.
  • MATS directory advertising, floor plan map logo & logo enhanced listing provide TravelCenters additional exposure outside the booth in order to drive traffic to their exhibit space, and visibility with MATS Directory readers for months after the event.
  • MATS Truck Parking sponsorship gives TravelCenters multiple onsite locations to engage with target customers to educate them about their latest product offerings.
  • MATS Lanyard sponsorship placed TravelCenters brand on each attendee as they roamed the show floor for three days of the event, granting them thousands of mobile advertisements.
tina arundel

Tina Arundel, Senior Director, Communications

"We’re here to serve everybody who is at this show, so being able to actually meet them and engage with them is just priceless. There’s really no other word for it."
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Network & Build Relationships

“I’d recommend MATS because of the networking opportunities here, the direct learning. There’s nothing better than face-to-face, one-on-one contact with the people you are here to serve. All companies get to see, meet and engage with their customers. We’re here to serve everybody who is at this show, so being able to actually meet them and engage with them is just priceless. There’s really no other word for it.”

Tina Arundel / TravelCenters of America

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Lead Generation

“Meeting and engaging with these drivers allows us to educate them about all of the offerings that we have and the services we are here to provide them. Coming out of this show, we’re able to see an increase in the number of people who have said, “Yes, let me be part of your loyalty program”, “Yes, I want to have access to your app” and get access to all the services you have on there.”

Tina Arundel / TravelCenters of America

Ready to Plan Your Success?

Showcase your brand, launch your latest products, and win business at MATS.

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Customer Feedback / Market Research

“Being at MATS allows us direct contact with our guests, the thousands of professional drivers that are here. Hearing their feedback directly is absolutely priceless. I can’t tell you how many conversations I’ve had learning about both good and bad experiences. All of those things will enable us to go back after this and improve our services.”

Tina Arundel / TravelCenters of America

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Thursday / March 30

10:00 AM – 10:45 AM

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