Western Star
The Challenge
Western Star Trucks is the heavy duty brand of Daimler Trucks North America, and is geared toward small to medium sized fleets and owner-operators. With the recent introduction of the X-Series (57X and 49X) trucks, Western Star needed to reach and engage fleets and owner-operators in person to develop demand for the new product line.
Objectives
Brand Awareness, Showcase New Products, Build Relationships
Target Audience
Small to Mid-Sized Fleets, Owner-Operators
MATS Solutions
- MATS exhibit space ensured Western Star would be face-to-face with attendees to allow them to engage their target audience and to showcase new products, build brand awareness and nurture important relationships.
- The MATS Floor plan map logo & Logo enhanced listing help Western Star stand out from other exhibitors and to better reach the MATS audience in the official exhibitor list and floor plan.
- MATS included Western Star in the Ride & Drive program to allow attendees to experience the new X-series trucks. The Ride & Drive program included extensive pre-show promotion, and strategic on-site positioning to ensure a high level of participation and increased consideration for the Western Star brand.
Anthony Pires, Marketing Communications Brand Manager
Play Video
Showcase New Products
“Western Star just released its all new X-Series line up. We were able to bring to the forefront today…It’s all about getting our customers into the truck so they can experience it for themselves. MATS provided that opportunity for us and we appreciate it.”
Anthony Pires / Western Star Trucks
Play Video
Build Brand Awareness
“MATS is really all about our owner-operators, small fleets and getting to talk to our customers has been the opportunity that we look for. Our brand is a relationship brand and an emotional brand, and we want to showcase our newest line up. Being able to talk to our customers face-to-face is what it’s all about at MATS.”
Anthony Pires / Western Star Trucks
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Play Video
Network & Build Relationships
“The unique opportunity with MATS is the relational component. So more in depth conversations is what I’ve taken away from this as a huge win. If you want to connect with your customers and have that personal connection with them. This is the place to do it.”
Anthony Pires / Western Star Trucks
