As the trucking industry accelerates towards automation, tracking, and data-driven decision-making, the Technology & Software category has never been more essential. Innovations in fleet management platforms, navigation systems, freight matching tools, and digital solutions are transforming how carriers operate, optimize routes, and improve profitability.

At the Mid-America Trucking Show, attendees can explore the latest technology firsthand: comparing platforms, speaking directly with solution providers, and discovering tools that deliver measurable operational improvements. At the MATS Pro Talks and Opening Breakfast, attendees can learn how emerging technologies can improve efficiency, streamline operations, and help their businesses grow and scale in today’s competitive market. Five companies exhibiting in this space share what they are bringing to MATS, giving attendees a preview of the innovation and expertise they’ll find on the show floor.

C.H. Robinson – (North Hall – Booth 18216)

C.H. Robinson is a global logistics provider offering multimodal transportation services and technology-driven supply chain solutions that connect shippers and carriers through advanced digital platforms. At MATS, attendees can learn how their technology ecosystem helps optimize freight movement, improve visibility, and streamline operations across the supply chain.

“Find us at the C.H. Robinson booth to meet the best side of our company—our people,” said George Sturgis Director of Carrier Marketing. “We’re looking forward to learning about what keeps you going and what we can do to help you work more efficiently and profitably.”

DAT Freight & Analytics – (South Wing – Booth 37415)

DAT Freight & Analytics operates one of North America’s largest freight marketplaces, offering load boards, rate analytics, and business management tools that help carriers find freight, set competitive rates, and improve profitability. Attendees can explore how DAT’s data insights support smarter decision-making in a competitive freight environment.

“Stop by to discover how DAT empowers carriers to run more profitable businesses and get paid faster,” said Dean Croke, Principal Analyst at DAT. “We’ll be showcasing our full ecosystem of solutions, including the DAT One Load Board, Outgo Factoring, and Convoy Platform Automated Booking – all designed to help carriers find loads, streamline operations, and improve cash flow. Visit us at Booth #37415 in the main hall, or join us in the Free Truck Parking Lot for food, games, and fun created especially for carriers and owner-operators!

Truckstop – (North Wing – Booth 16160)

Truckstop delivers load board solutions, carrier vetting tools, and business management technology designed to help brokers and carriers operate more efficiently and securely. Their platform focuses on simplifying freight matching while reducing risk and improving operational performance.

“AT MATS 2026, we’re showcasing the latest updates to our Load Board and factoring options, so you can spend less time juggling tools and more time running your business,” said Todd Waldron, VP of Carrier Experience, “And as we celebrate 30 years serving the trucking industry, we’re rolling out 30 new features to help keep trucks on the road and help carriers make more money”

Garmin USA – (South Wing – Booth 37649)

Garmin develops advanced GPS navigation, dash cameras, and fleet technology designed specifically for professional drivers and commercial fleets. Their trucking solutions help improve routing efficiency, safety, and compliance through real-time insights and driver-focused features.

Hey Bubba! – (South Wing – Booth 37117)

Hey Bubba! provides innovative communication and technology solutions designed to support drivers and fleets with tools that enhance connectivity, engagement, and operational awareness. Their platform focuses on improving the driver experience while helping companies maintain stronger communication across their operations.

“Hey Bubba! is bringing AI-powered dispatch to life at MATS 2026,” said Tapan Chaudhari, Founder & CEO of Hey Bubba! “We’ll be showcasing spot automation, broker intelligence, and real-time decisioning that help carriers book better freight faster with less effort.”

Additional companies of interest in this category include a wide range of fleet technology providers, software developers, and telematics innovators showcasing solutions that continue to push the industry forward.

For attendees, MATS 2026 offers an unmatched opportunity to explore the full landscape of trucking technology—all in one place. Whether you’re evaluating software platforms, comparing telematics solutions, or seeking insights directly from industry innovators, the show delivers hands-on access and face-to-face conversations you won’t find anywhere else.

From navigation and freight optimization to data analytics and fleet management tools, MATS provides the information, expertise, and real-world technology experience needed to make smarter decisions for your business.

About MATS

Since 1972, the Mid-America Trucking Show (MATS) has grown to be the world’s largest and longest-running annual heavy-duty trucking event. MATS is the place to experience everything from new technologies to networking with industry thought leaders. This is where the industry’s largest brands and promising startups do business, form partnerships, and make meaningful connections. More than 800 exhibitors and 50,000 attendees are expected from across the globe at MATS this year, making it the education and innovation epicenter of the trucking industry. The entire industry connects at MATS 54 on March 26-28, 2026.