Advertising + Promotion
Directory Advertising Opportunities
Directory Print Advertising
The MATS Directory & Buyer's Guide is the official publication for the show, providing readers with purchasing information and essential show details. The Directory and Buyer's Guide integrates print and digital publishing to reach hundreds of thousands of trucking professionals before, during, and after MATS, making it the best single marketing resource to reach attendees at all stages of the buying process.
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
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LOGO ENHANCED LISTING
Your company's listing in the MATS Directory & Buyer's Guide will pop off the page with your full-color company logo positioned above your contact information. Don't miss this low cost opportunity to engage readers and further leverage your company's position with qualified readers.
Add Your Listing Logo
FLOOR PLAN MAP LOGO
The map logo is an incredible, cost-efficient opportunity to promote your company's location and drive booth traffic.
* Please note that this opportunity is limited by the printed size of your booth.
Add Your Map Logo
MATS PRODUCT SHOWCASE
Our web site offers 24 hour a day access to everything the show has to offer. Our site is part of our continued commitment to showcasing our Exhibitor's products, ideas, and innovations to our Attendees. During the months preceding the show, the site sees more than 50,000 visitors each month. Visitors are registering to attend the show, using the floor plan and exhibitor search to develop their itineraries, and researching seminars and special events. Don't miss the opportunity to reach these potential customers - those planning to visit the show as well as those unable to attend.
To create your listing, follow this link.
$400 (Free with ½ Directory ad)Registration Lobby Signage
ENTRY DOOR Sponsorship
Entry door banners are the first and last impression attendees have as they enter and leave MATS. Door banners are printed inside and out in order to reach attendees while they are thinking about what to see first at the show, and when they reflect on what they saw as they leave.
To reserve this opportunity, download the rate card and complete the attached insertion order form.
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
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Billboard Sponsorship
Registration lobby billboards guarantee exposure to key decision makers, and become key points of the show as directional guides, and meeting points (e.g. “Meet me under the Chevron banner in the North Lobby.”). Locations include premium high-traffic registration lobby positions that reach all attendees multiple times each day. Think big, think Billboards. Locations are limited, and some locations will limit billboard height.
To reserve this opportunity, download the rate card and complete the attached insertion order form.
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
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Floor Standing Signs
Floor signs grab the attention of attendees right at eye level and direct traffic to your booth. Modest rates and strategic positions offer the opportunity to cover multiple locations through the venue creating a “bread crumb” trail to your booth location.
To reserve this opportunity,download the rate card and complete the attached order form.
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
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Lobby Floor Graphics
Lobby floor graphics grab the attention of attendees and industry media to effectively drive booth traffic during the show, and generate buzz long after.
To reserve this opportunity,download the rate card and complete the attached order form.
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
Download Rate CardSpecial Area Signage
Restroom Sponsor Signs
Place your message in the one location every attendee will visit. Restroom signage offers an uncluttered environment with positioning that guarantees the attendees’ undivided attention.
To reserve this opportunity, download the rate card and complete the attached insertion order form.
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
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Lobby Stair Banners
Lobby stair banners grab the attention of attendees with strategic placement, and line of sight visibility.
To reserve this opportunity,download the rate card and complete the attached order form.
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
Download Rate CardRegistration Area Sponsorships
CHARGING STATION SPONSORSHIP
Capture the undivided attention of attendees as they power up their wireless devices without leaving the conference. The recharge stations provide a convenient service to MATS attendees and give your company the opportunity to get your message across to a captive audiences.
To reserve this opportunity, or if you have questions, please e-mail Adam Weckman or call (800) 626-2370.
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Wifi Sponsorship
WiFi sponsorship offers significant brand visibility and conveys a positive impression of the brand with attendees. The sponsorship can be priced for select lobby areas or an exclusive buyout of the entire venue.
To reserve this opportunity,or if you have questions, please e-mail Adam Weckman or call (800) 626-2370.
Attendee Badge Sponsorship
Want your company's logo in the hands of each & every MATS Attendee? You can make it happen by having your company's information printed directly onto 70,000+ registration badges. This sponsorship is limited to 2 non-competing companies or one exclusive.
To reserve this opportunity, or if you have any questions, please e-mail Adam Weckman or call (800) 626-2370.
Souvenir Bag Sponsorship
Put your give-a-way bag into the hands of MATS Attendees before anyone else has a chance. Bag racks are placed at key registration/entrance locations throughout the entire facility to allow attendees to pick-up a souvenir bag as they retrieve their badge and enter the show. Sponsor may pre-load bags with sponsor promotional materials. Exclusive to one sponsoring company.
If you have questions or would like to reserve this sponsorship, please e-mail Toby Young or call (800) 626-2370.
Badge Lanyard Sponsorship
Registration badge lanyards can be imprinted with your company name/logo and made available for Attendees as they register. Provide your company's lanyards to Attendees before anyone else has the opportunity.
To reserve this opportunity, or if you have any questions, please e-mail Adam Weckman or call (800) 626-2370.
PHOTO BOOTH SPONSORSHIP
The Photobooth guarantees broad exposure, booth traffic, and multiple opportunities to capture attendee badge information. The Photobooth is located next to the main registration (South Lobby A) making it highly visible to attendees multiple time each day for three days. After the show the sponsor branded photos will be available to MATS 80,000+ Facebook followers, and can also be made available to populate the sponsors website or social media accounts. .
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
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"You Are Here" Sponsorship
A total of eight 4 foot x 8 foot “You Are Here” floor plan map signs will be positioned throughout the venue to familiarize attendees with their location and the location of Exhibitor booths. Sponsors will have their artwork positioned above the show floor map along with an arrow pointing to their booth location.
To reserve this opportunity, or if you have any questions, please e-mail Adam Weckman or call (800) 626-2370.
Download Rate Card
Lobby Lounge/Demo Sponsorship
This sponsorship offers premium exhibit space within attendee registration or select lobby areas. The locations offer visibility and access with attendees in a space where no other exhibits will compete with your message to attendees. Spaces can be outfitted with any amenities needed to best demonstrate your product or engage attendees.
To reserve this opportunity, or if you have any questions, please e-mail Adam Weckman or call (800) 626-2370.
Special Area Sponsorships
TRUCK PARKING SPONSORSHIP
The parking lot sponsorship offers strategic space selected for the sponsor to interact with attendees and display product.
- Up to 4000 Sq.F.t of space for product display or other sponsor activities
- 20’ x 40’ wall Hospitality tent with heater included
- Sponsor branded signage at the entrances/exits to the parking lot
To reserve this opportunity, please e-mail ADAM WECKMAN or call (800) 626-2370.
Shuttle Bus Sponsorship
The two shuttle buses transport truck drivers from the off-site truck parking lot to the expo center. The sponsorship will represent the sponsor as the provider of the service with signage, and video.
Sponsorship package includes:
- Sponsor branded signage at the pick up and drop off locations
- Sponsor branded splash page.
- 3 minute video spot will run continuously on the on bus video screens
To reserve this opportunity, please e-mail ADAM WECKMAN or call (800) 626-2370.
Exhibitor Lounge Sponsorship
Set in a premium location, the Exhibitor Lounge is a place for Exhibitors to relax, work quietly, or get something to eat. Your company will be top of mind when industry professionals take a break from the busy show floor. Give us a call to discuss this sponsorship and how it can be most effective for your company..
To reserve this opportunity, please e-mail Adam Weckman or call (800) 626-2370.
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Souvenir Cup Sponsorship
If you’re looking for maximum exposure, you’ll definitely want to consider our Cup Sponsorship. Souvenir cups of your own design will be available (at no additional cost) to all Attendees purchasing drinks at the concession stands.
If you have questions or would like to reserve this sponsorship, please e-mail Adam Weckman or call (800) 626-2370.
Download Rate Card
Press Room Sponsorship
The Mid-America Trucking Show garners more attention from National and International Media than any other event in trucking. Over the course of three days, hundreds of media correspondents from the world over use the Press Room as their base of operations. This is your company's chance to be the first exhibiting company the working press is exposed to each day. Show the largest contingency of working press gathered in one location your dedication to the trucking industry.
Sponsorship includes:
- Banner recognizing your company as the exclusive sponsor of the Press Room
- Table cards with sponsor name & logo
- Ability to provide a "corporate gift" to the Media as they pick up their badges
- Press Room computers will display your web page
- Branded USB preloaded with your Press Kit will be given to each Media Attendee for storing electronic Press Kits
- Etc.
If you have questions or would like to reserve this sponsorship, please e-mail Adam Weckman or call (800) 626-2370.
Concert Event Sponsorship
Want to show that your company belongs among the heavy-duty trucking industry elite? Then walk onto the big stage and say hello to thousands of potential buyers and influencers. Your company will be a hot topic well before, during and long after the show. Attendees will be ever grateful that your company helped them make special memories while visiting the Mid-America Trucking Show. More information on past concerts is available here.
To reserve this opportunity, or if you have any questions, please e-mail Toby Young or call (800) 626-2370.
Digital Sponsorship Opportunities
Attendee Registration Sponsorship
Over 40,000 industry representatives pre-register on-line to attend MATS every year. This exclusive sponsorship gets you top of mind with these Attendees by way of a banner ad on the registration page, a banner ad and copy on the confirmation page and a banner ad and copy in the confirmation email!
To reserve this opportunity, or if you have any questions, please e-mail Adam Weckman or call (800) 626-2370.
Attendee e-Newsletter Sponsorship
The number one way attendees receive updates on show events is the official Attendee e-Newsletter. Sponsor these email blasts and reach over 400,000 recipients. Promote your product to pre-registered and potential MATS Attendees before they get to the show and ensure they visit your booth first. Includes a banner ad and paragraph of text, limited to 2 non-competing sponsors.
If you have questions, please e-mail Adam Weckman or call (800) 626-2370.
Postal Mailing Opportunities
Badge Mailing Sponsorship
You're sure to get the attention of the Attendees and save money in the process. Include your show promotion with our Attendee Invitations. Not only do you place your promotion in front of every prospective Attendee, but the piece is sure to be read since it is coming from MATS and contains their credentials to get into the show and express registration information. MATS mailings are sent out to 100,000 recipients - all pre-registered attendees, attendees from the prior show, and additional heavy-duty fleets on the prospect list. (Limited to a maximum of 4 non-competing companies/inserts).
If would like to reserve this sponsorship, or if you have questions, please e-mail Toby Young or call (800) 626-2370.
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Attendee Postal Mailing List Rental
One of the best ways to enhance your company's impact at the Mid-America Trucking Show is to promote your company with pre-show and post-show mailings. Prior to the show, targeted mailings can promote company products and services, highlight new products and services, outline changes within the company and increase booth traffic by describing booth location, activities and offerings. After the show, Exhibitors can use a post-show mailing to get in touch with Attendees that may have missed their booth or to provide additional information regarding products displayed at the show.
We offer the names and contact information of registered Attendees on a rental basis to our exhibiting companies to help with their pre-show and post-show marketing.
To reserve this opportunity, download the rate card and complete the attached order form.
If you have questions please e-mail Toby Young or call (800) 626-2370.
Download Rate Card1
Free Promotional Opportunities
Celebrity Announcements
There is no shortage of celebrities on-site during the Mid-America Trucking Show. They are always a hit with attendees and proven to increase booth traffic. We are proud to help promote these celebrities for our exhibitors, however, their participation must be brought to our attention in time to promote to our attendees.
Let us assist you in making your exhibiting experience even more successful by helping you spread the word. When brought to our attention in a timely fashion, celebrity appearances are announced on truckingshow.com and in our Attendee email newsletters.
Free
Press Release / Press Kit Distribution
All press releases and press kits are distributed from our web site and the press room on-site. Your kit can be uploaded directly to truckingshow.com from the Exhibitor Only section and can then be downloaded by Attendees and Media before, during, and after the show. For those companies supplying hard copies of press kits please deliver approximately 150-200 kits to the Press Room (B-105) during the hours of operation (hours available here).
Free
Press Conferences / Media One-on-Ones
Press conferences are made available to our Exhibitors on a first-come, first-served basis. Space is limited so submit your Press Conference Request from the Exhibitor Only section of truckingshow.com right away.
Free
Exhibitor Listing In Directory
Each Exhibitor will be listed alphabetically and by product/service category in the Official MATS Directory & Buyer's Guide (digital and print editions). For a preview of how your listing will appear, please log-in to the Exhibitor Only section of our web site.
Free
Complimentary Attendee Tickets
Exhibitors are allowed to order complimentary tickets (free of charge) for distribution to current or potential customers. This is a great way to announce your company’s participation at MATS, and issue a personal invite to those individuals. The electronic form to request complimentary tickets is available in the “Exhibitor Only” section of the website to those companies who have paid their deposit and received their log-in credentials.
Free
Give-a-ways
A great way to generate Attendee participation. Plan a major give-a-way in conjunction with The Mid-America Trucking Show and we will help you promote it via our web site, social media, and Attendee newsletters. Limited to prizes worth $5,000 or more.
Contact us for complimentary promotional opportunities.
Free