Sponsorship & Advertising

PKY Sponsorship

Sponsorship of the PKY Truck Beauty Championship leverages the size and reach of the Mid-America Trucking Show, in-person and online, with the added advantage of focusing on your target audience - custom builders, owner-operators and fleets.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Website Banner

Position your banner on the MATS website. With approximately 1 million page views each year the MATS website will deliver a significant audience before and during the event to build interest in your brand.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Attendee Badge

Want your company's logo in the hands of each & every MATS Attendee? You can make it happen by having your company's information printed directly onto 70,000+ registration badges. This sponsorship is limited to 2 non-competing companies or one exclusive.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Press Room

Sponsor the room where the press goes to work. Sponsorship includes a banner able cards, for placing products and/or literature and an acknowledgment that your company is a sponsor.

Sponsorship includes:

• Banner recognizing your company as the exclusive sponsor of the Press Room
• Table cards with sponsor name & logo
• Ability to provide a "corporate gift" to the Media as they pick up their badges
• Press Room computers will display your web page
• Branded USB preloaded with your Press Kit will be given to each Media Attendee for storing electronic Press Kits
• Etc.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Exhibitor Lounge

Set in a premium location, the Exhibitor Lounge is a place for Exhibitors to relax, work quietly, or get something to eat. Your company will be top of mind when industry professionals take a break from the busy show floor. Give us a call to discuss this sponsorship and how it can be most effective for your company.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Shuttle for Truck Parking

Engage truck drivers that rely on the shuttle to transport them from the off-site truck parking lot to the expo center. The sponsorship includes signage at the pick-up and drop-off points, recognition on the event website, and option for a 3 minute video spot that will run continuously on the on bus video screens.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Photo Booth

The Photobooth guarantees broad exposure, booth traffic, and multiple opportunities to capture attendee badge information. The Photobooth is located next to the main registration (South Lobby A) making it highly visible to attendees multiple time each day for three days. After the show the sponsor branded photos will be available to MATS 80,000+ Facebook followers, and can also be made available to populate the sponsors website or social media accounts.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Souvenir Bag

Put your give-a-way bag into the hands of MATS Attendees before anyone else has a chance. Bag racks are placed at key registration/entrance locations throughout the entire facility to allow attendees to pick-up a souvenir bag as they retrieve their badge and enter the show. Sponsor may pre-load bags with sponsor promotional materials. Exclusive to one sponsoring company.

If you have questions, please e-mail Toby Young or call (502) 899-3892.

Charging Station

Capture the undivided attention of attendees as they power up their wireless devices without leaving the conference. The recharge stations provide a convenient service to MATS attendees and give your company the opportunity to get your message across to a captive audiences.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Lobby Stair Banners

Lobby stair banners grab the attention of attendees with strategic placement, and line of sight visibility.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Bathroom Signage

Place your message in the one location every attendee will visit. Restroom signage offers an uncluttered environment with positioning that guarantees the attendees’ undivided attention.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Floor Graphics

Floor graphics can be used to create a “bread crumb” trail to your booth location, or other special areas of the show.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Exterior Billboards

Receive unparalleled exposure with an exterior billboard. Your brand message will be seen by everyone in attendance as they enter the show grounds and see it covering the side of the building. Exterior billboards are available on the South Wing (facing main entrance), or the North Wing lobby (facing outdoor exhibits and main reg lobby entrance). Locations are limited.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Standing Signs

Standing signs grab the attention of attendees right at eye level and direct traffic to your booth. Modest rates and strategic positions offer the opportunity to cover multiple locations through the venue.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Lobby Billboard

Registration lobby billboards guarantee exposure to key decision makers, and become key points of the show as directional guides, and meeting points (e.g. “Meet me under the Chevron banner in the North Lobby.”). Locations include premium high-traffic registration lobby positions that reach all attendees multiple times each day. Think big, think Billboards. Locations are limited, and some locations will limit billboard height.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Entry Door Banners

Entry door banners are the first and last impression attendees have as they enter and leave MATS. Door banners are printed inside and out in order to reach attendees while they are thinking about what to see first at the show, and when they reflect on what they saw as they leave.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Wifi

WiFi sponsorship offers significant brand visibility and conveys a positive impression of the brand with attendees. The sponsorship can be priced for select lobby areas or an exclusive buyout of the entire venue.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Concert Event

Want to show that your company belongs among the heavy-duty trucking industry elite? Then walk onto the big stage and say hello to thousands of potential buyers and influencers. Your company will be a hot topic well before, during and long after the show. Attendees will be ever grateful that your company helped them make special memories while visiting the Mid-America Trucking Show.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Truck Parking

The parking lot sponsorship offers strategic space selected for the sponsor to interact with attendees and display product.

• Up to 4000 Sq.F.t of space for product display or other sponsor activities
• 20’ x 40’ wall Hospitality tent with heater included
• Sponsor branded signage at the entrances/exits to the parking lot

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Mobile App

Want to get your message in front of tech savvy MATS attendees? MATS has an app for that. Engage attendees with in app banners, push notifications, and brand visibility through our extensive app promotion (print, digital, and on-site).

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Direct Mail List

One of the best ways to enhance your company's impact at the Mid-America Trucking Show is to promote your company with pre-show and post-show mailings. Prior to the show, targeted mailings can promote company products and services, highlight new products and services, outline changes within the company and increase booth traffic by describing booth location, activities and offerings. After the show, Exhibitors can use a post-show mailing to get in touch with Attendees that may have missed their booth or to provide additional information regarding products displayed at the show.

We offer the names and contact information of registered Attendees on a rental basis to our exhibiting companies to help with their pre-show and post-show marketing.

If you have questions, please e-mail Toby Young or call (502) 899-3892.

Badge Mailing

You're sure to get the attention of the Attendees and save money in the process. Include your show promotion with our Attendee Invitations. Not only do you place your promotion in front of every prospective Attendee, but the piece is sure to be read since it is coming from MATS and contains their credentials to get into the show and express registration information. MATS mailings are sent out to 100,000 recipients - all pre-registered attendees, attendees from the prior show, and additional heavy-duty fleets on the prospect list. (Limited to a maximum of 4 non-competing companies/inserts).

If you have questions, please e-mail Toby Young or call (502) 899-3892.

On-line Registration

Over 40,000 industry representatives pre-register on-line to attend MATS every year. This exclusive sponsorship gets you top of mind with these Attendees by way of a banner ad on the registration page, a banner ad and copy on the confirmation page and a banner ad and copy in the confirmation email!

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

Directory Advertising

The MATS Directory & Buyer's Guide is the official publication for the show, providing readers with purchasing information and essential show details. The Directory and Buyer's Guide integrates print and digital publishing to reach hundreds of thousands of trucking professionals before, during, and after MATS, making it the best single marketing resource to reach attendees at all stages of the buying process.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.

E-Newsletter Sponsorship

The number one way attendees receive updates on show events is the official Attendee e-Newsletter. Sponsor these email blasts and reach over 400,000 recipients. Promote your product to pre-registered and potential MATS Attendees before they get to the show and ensure they visit your booth first. Includes a banner ad and paragraph of text, limited to 2 non-competing sponsors.

If you have questions, please e-mail Adam Weckman or call (502) 899-3892.