OOIDA
The Challenge
OOIDA is a trade association for independent owner operators and professional drivers that provides a variety of small business resources and represents their members at the local level on up to national issues in Washington DC. With a member base of more than 150,000 trucking professionals, across the US and Canada, OOIDA needs to be able to engage their members face-to-face to better understand their professional needs and to explain the wide variety of support the association offers.
Objectives
Network & Build Relationships, Lead Generation, Build Brand Awareness
Target Audience
Owner Operators
MATS Solutions
- The MATS ProTalks Series sponsorship provided OOIDA with a platform to establish themselves as thought leaders in the industry while increasing brand awareness and consideration for membership in their association.
- The MATS Opening Night Reception sponsorship provided OOIDA a cost efficient solution to host and engage with their current and prospective members and partners face-to-face while celebrating their 50th Anniversary. The sponsorship package also included extensive pre-show promotion and onsite branding components to ensure exposure well beyond the hours of the reception.
- MATS on-site signage in the form of the lobby billboard positioned OOIDA in the high traffic registration lobby ensuring visibility for the brand message, increased traffic to their exhibit space, and a lasting impression in the mind of attendees.
- MATS Directory advertising reaches trucking professionals on-line and in-person at MATS positioning the OOIDA brand in front of a large diverse audience of trucking professionals.
- MATS exhibit space gives OOIDA a high profile location to engage with current and potential members, to educate them on their many benefits and meaningful efforts in Washington D.C.
- MATS Print & Online url listing upgrade allow OOIDA to increase traffic to their website before, during and after the show.
Michael Schermoly, National Marketing Director
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Network & Build Relationships
“What we really get out of MATS is that face-to-face contact with our owner operators that we represent in Washington. There are so many things that we get to hear from them, and we get to tell them about what we do. It’s the one chance that we have to see them year after year.”
Michael Schermoly / OOIDA
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Lead Generation
“MATS has always been one of the biggest generators of membership because we can have that face-to-face contact with them, to explain the association and what we do. Every year we hope to bring back hundreds, if not thousands of new members into the association from MATS.”
Michael Schermoly / OOIDA
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Build Brand Awareness
“For MATS, we are going for brand awareness because there is a huge segment out there that aren’t familiar with what we do. We are also trying to sign up members as we go through the show, as well as offer members a discount on their membership fees here. That’s the most important thing for us.”
Michael Schermoly / OOIDA
