Industrial Injection
OVERVIEW / THE CHALLENGE
Industrial Injection is a leading distributor, supplier and remanufacturer of diesel fuel systems, turbochargers, and engines. Located in the western portion of the United States, they needed a way to reach prospective customers outside of the western U.S. so they could develop awareness for their heavy duty product line and generate leads for new sales.
Objectives
Showcase & Launch New Products, Lead Generation, Build Brand Awareness
Target Audience
Network, Build Brand Awareness, Obtain Feedback
MATS Solutions
- MATS exhibit space provides face to face exposure to an international audience and allows Industrial Injection to demo products to generate leads and expand beyond regional sales.
- MATS directory advertising provides Industrial Injection additional exposure outside the booth in order to drive traffic to their exhibit space, and visibility with MATS Directory readers for months after the event.
Dustin Hembury, Performance Engine Specialist
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Showcase & Launch New Products
“MATS is about just being here with the people, showing them our product. We get to show all these different diesel industries, whether it’s agricultural, industrial or over the road trucks and off road equipment. Showing off our products really highlights us here at MATS.”
Dustin Hembury / Industrial Injection
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Lead Generation
“MATS gets people all across the country. I’m talking to people from Australia walking in my booth, as well as talking to people from Montreal, Canada. I think that’s the biggest thing. We’re direct to customers in a lot of aspects, we like shaking the customer’s hand, and MATS has done that for us here at this show..”
Dustin Hembury / Industrial Injection
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Play Video
Build Brand Awareness
“I have had a lot of people already in our booth and we’ve been able to show them our products and make some deals. People that have never heard of us. Being located in Salt Lake City, we’ve made really good connections.”
Dustin Hembury / Industrial Injection
