Relay Payments
The Challenge
Relay Payments is an Atlanta based company that offers a digital payment network for freight and logistics companies. The success of their payment platform relies on the support of industry partners and the use of the platform by fleets, brokers and owner operators. Relay’s business demands a marketing platform that affords them opportunities to announce new product offerings, gather customer feedback, develop new partner relationships, and on-board new customers to grow the platform.
Objectives
Build Brand Awareness, Lead Generation, Showcase & Launch New Products, Network & Build Relationships, Customer Feedback / Market Research
Target Audience
Owner Operators, Small Fleets, Owner-Operators, Brokers, Truck Fueling stations
MATS Solutions
- MATS exhibit space provides Relay Payments with a face-to-face setting to engage multiple targets to showcase product capabilities, capture leads, gather customer feedback, and network with potential partners to expand their network.
- MATS on-site signage in the form of the lobby billboard positioned Relay Payments in the high traffic registration lobby ensuring visibility for the brand message, increased traffic to their exhibit space, and a lasting impression in the mind of attendees.
David Barak, Chief Marketing Officer
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Build Brand Awareness & Lead Generation
“MATS is great for brand exposure. We’re here to generate leads and to understand how to improve our products. Our product team is here to learn from drivers, and our marketing team is here to talk about our app and our payment network. MATS is a great show for us to do that.”
David Barak / Relay Payments
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Showcase & Launch New Products
“We are launching a major product announcement at MATS. This year, we are expanding our fuel network to 1,100 truck stops. MATS is a great opportunity for us to raise awareness of those truck stops and drive gallons to those merchants. We’re looking forward to MATS helping us do that.”
David Barak / Relay Payments
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
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Network & Build Relationships
“The biggest reason to come to MATS is to connect with partners, customers and drivers. It’s a phenomenal way to bring your brand to the people that really care about it. It’s a great opportunity for us to launch major products and make major announcements.”
David Barak / Relay Payments
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Customer Feedback / Market Research
“Lots of companies that help drivers are challenged to go and meet with those drivers and speak to them. MATS brings all of us together. They’re on the road often, so it’s hard to get them all in one place and this is a great opportunity for us to do that.”
David Barak / Relay Payments
