Find Truck Service
Leverages MATS for Strategic Product Deployment and Partnership Development
Find Truck Service, Inc. is a leading service-based technology provider in the heavy-duty transportation industry, specializing in connecting fleets and owner-operators with critical repair and service parts. Under the leadership of President Amer Avdic, the company has transitioned from being a simple service directory to a comprehensive financial and operational partner for the trucking community. Central to this evolution is the company’s strategic involvement in the Mid-America Trucking Show (MATS), which serves as the cornerstone of their annual marketing spend and the primary engine for their product development cycle.
Amer Avdic, President, Find Truck Service, Inc.
Challenge:
Operating in the fragmented and high-pressure trucking industry presents a significant hurdle for technology and financial service providers: the “digital wall.” While digital marketing can reach a broad audience, it often fails to provide the real connections and honest feedback required to refine complex products and the industry partnerships needed for success. Reaching the “core user”, the owner-operator who is constantly on the road, is notoriously difficult, often requiring months of data collection to understand product friction points or user perceptions. For Find Truck Service, the challenge was to bypass these traditional delays and secure immediate market validation for their service offerings.
Solution:
Find Truck Service utilized MATS as a strategic entry point, intentionally delaying the launch of their national credit card financing by three months to align with the show’s dates to reach the massive audience of targeted users. By treating their exhibit space as a 72-hour “focus group,” the company sponsored signage around the event to drive traffic to the booth and put their products directly in the hands of owner-operators and fleet owners to capture qualitative data. They also arranged meetings, during the VIP session, with other exhibitors to initiate partnerships.
Results:
The strategic alignment with MATS resulted in an “overwhelming” success for the company’s new financial product, providing immediate market awareness and adoption rates that would have taken months to achieve via other channels. Beyond product validation, Find Truck Service solidified multiple high-level B2B partnerships with the industry’s largest stakeholders, significantly expanding their market reach. From a financial perspective, the company achieved an exceptional return on investment, successfully utilizing MATS as the operational “kickstart” for their entire fiscal year. The insights gathered in just three days now serve as the baseline for the company’s product roadmap for the next twelve months.
Forging National Partnerships for Market Expansion
Beyond the immediate benefits of product launch and research, MATS serves as the primary catalyst for Find Truck Service’s B2B growth and partnership strategy. The show provides an unparalleled opportunity to approach the “biggest companies in the industry” in a single location, facilitating synergies that are difficult to replicate through standard outreach. Avdic highlights that “we’ve built many of our partnerships right here at MATS,”
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noting that these high-level relationships are the foundation of their expanded industry reach. Because “everybody’s here,” the show allows the company to approach potential partners and discover synergies that drive long-term business value. For Find Truck Service, MATS is the venue where they can “reach them all” and find out exactly what the industry needs from a service-side perspective.
This unmatched reach is why Find Truck Service has established MATS as a top marketing priority and the “kickstart” for their year. Avdic reveals that “all the marketing money pretty much is dedicated to MATS out of any other show,” describing the investment as “honestly a very small investment for how much you’re able to achieve.” By treating MATS as the anchor of their annual plan, they ensure that their presence is more than just a booth; it is an introduction of their products to the entire ecosystem. As Avdic concludes, “if you’re doing anything in the trucking industry, this is the show you have to be at,” as it provides every opportunity needed to learn, grow, and lead the market.
Industry Wide Launchpad and the 72-Hour Feedback Loop
For Find Truck Service, the Mid-America Trucking Show represents the most efficient research and development laboratory in the industry. The company’s marketing strategy is defined by the decision to wait for the large audience that only MATS provides before releasing high-stakes products. Amer Avdic explains that they “waited for about three months to actually launch at MATS” because of the quality of feedback available on the show floor. This “Strategic Launchpad” effect allowed the company to debut their national credit card financing for owner-operators, a product designed to cover expenses for repairs and service parts, and receive immediate, high-fidelity responses. Avdic notes that it was “amazing to hear some of the feedback after we launched this morning already,” highlighting how the show transforms a traditional launch into a real-time dialogue with the end-user.
This dialogue creates what Avdic describes as the most valuable information a company can possess, gathered in a fraction of the time required by digital agencies. By engaging directly with owner-operators and fleets, the company can “find out what issues they’re having with your product or service and what can be improved.” In the matter of just two or three days, Find Truck Service is able to gather enough information to address potential issues and improve upon their offerings almost immediately. This “72-Hour Feedback Loop” bypasses the standard hurdles of reaching core customers in a fragmented market, providing a concentrated engagement zone where the company can “ask our users, our partners, [and] our customers exactly what we release” and ensure that the perception of the brand aligns with the operational reality of the road.
Conclusion:
The long-term impact of the partnership between Find Truck Service and the Mid-America Trucking Show is a testament to the power of concentrated, face-to-face market engagement. By utilizing MATS as both an operational “kickstart” and a high-quality feedback loop, Amer Avdic and his team have secured a competitive advantage that digital channels simply cannot match. The ability to launch a major financial product and receive “overwhelming” validation within hours allows the company to iterate with unmatched speed. As the industry continues to evolve, MATS remains the essential stage where Find Truck Service builds the relationships and captures the insights that will drive their innovations for years to come.
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