Truckstop
OVERVIEW / THE CHALLENGE
Truckstop is a leader in transportation technology and freight matching solutions. By offering products and services based in technology, it can be difficult for them to establish personal connections and deeper levels of engagement with their core customer base. MATS offers Truckstop.com multiple solutions to directly engage with a captive audience of tens of thousands of their most important customers, all in one location.
Objectives
Network & Build Relationships, Lead Generation, Customer Feedback / Market Research
Target Audience
Owner-Operators
MATS Solutions
- MATS exhibit space gives Truckstop a sizable presence on the show floor, allowing them to engage directly with their target audience to showcase their numerous offerings and obtain valuable feedback from users.
- The MATS Floor plan map logo & Logo enhanced listing help Truckstop stand out from other exhibitors to better reach the MATS audience in the official exhibitor list and floor plan.
- MATS Directory Homepage Banner strategically places the Truckstop brand in a highly visible spot atop the list of participating companies for attendees to see each time they search through the MATS exhibitor list online.
- MATS Onsite Registration Sponsorship enhances the visibility of the Truckstop brand by placing it on the front of every attendee, directing them to the booth increasing lead generation.
- MATS ProTalks Sponsorship positions Truckstop alongside other well-known industry brands and provides a platform to engage attendees so they could explain the complex details of their products, increase interest and develop consideration for their offerings over competitors.
- MATS Attendee E-newsletter Sponsorship puts the Truckstop brand in the inboxes of thousands of qualified attendees leading to brand awareness and increased lead generation.
- MATS Exterior Billboard Sponsorship captures the attention of attendees as they arrive at the facility, drives traffic to the Truckstop booth, and leaves a lasting impression of the brand in the mind of attendees.
Brent Hutto, Chief Relationship Officer
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Network & Build Relationships
“MATS is a known, successful factor when you’re trying to grow your business in the trucking industry. Talking to and communicating with owner operators is the hardest thing to do in the industry because you can’t always find them because they are out running freight all the time. When they aggregate in one place in March every year for the past 50 years, it just overcomes a big problem for us in being able to find those in the marketplace.”
Brent Hutto / Truckstop
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Lead Generation
“The cost of participating, it’s not that for us, it’s the cost of not participating. This is the major place you can find new customers face-to-face, not participating would cost us a whole lot more than participating does. Our cost per dollar average of interacting with our customers and new customers that we add here is the best in the industry that we experience.”
Brent Hutto / Truckstop
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Customer Feedback / Market Research
“We’re a cloud-based solution so we’re not face-to-face with our customers on a regular basis. When we come to MATS we’re able to be face-to-face with our customers and actually engage them one-on-one. We’re able to hear their feedback and get good information about how their businesses are running. That can help us plan for the future of what kind of solutions we need to be working on.”
Nate Rowlan / Director of Training
