Uniroyal Tires
The Challenge
Uniroyal Truck Tire is an American manufacturer owned by parent company Michelin North America headquartered in Greenville, South Carolina. They needed a way to launch their brand and introduce it to the heavy duty trucking market and connect with customers and industry partners.
Objectives
Showcase & Launch New Products, Network & Build Relationships, Customer Feedback / Market Research
Target Audience
Small to Large Fleets, Owner-Operators
MATS Solutions
- MATS exhibit space gives Uniroyal a location to introduce new products, engage their customers and network with industry partners.
- MATS entry door banners immediately grant Uniroyal Tires brand recognition at entrance doors to registration lobbies as attendees arrive onsite.
- Hosting a Press Event at MATS provides the platform Uniroyal sought to share the details of their product launch with all of the important trucking media at a co-promoted press event.
- MATS directory advertising provides Uniroyal additional exposure outside the booth in order to drive traffic to their exhibit space, and visibility with MATS Directory readers for months after the event.
Kelly Purvis, Marketing Manager
Play Video
Showcase & Launch New Products
“MATS is a great opportunity to grow our business. Both for the meeting side and learning and working with our OEM partners, as well as opportunities to communicate our service and product offers like we did with Uniroyal last year. It really helped us launch the brand and be a huge success in the market”
Kelly Purvis / Uniroyal Tires
Play Video
Network & Build Relationships
“It’s one of the most highly attended shows. The diversity of the crowd is really important for us to have the opportunity to talk and educate a lot of different types of people. We see everything from our OEM partners and we see our competition. We see people in products and services and everything in between. All of our customers, from a small owner, to large fleets to owner operators.”
Kelly Purvis / Uniroyal Tires
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Play Video
Customer Feedback / Market Research
“This is the show for us because these are the individuals that are using our products on a day-to-day basis, they’ve seen it for years in the field, and we are getting to hear first-hand about our products and our services. These conversations are so meaningful and really help me understand the customers better so we can work together and communicate with them better in the future.”
Kelly Purvis / Uniroyal Tires
