DAT Freight & Analytics
OVERVIEW / THE CHALLENGE
DAT Freight & Analytics operates the largest truckload freight marketplace in North America connecting thousands of transportation brokers, carriers, and shippers. They needed a way to efficiently engage with their current carriers to inform them of new product offerings, and with potential users to build brand awareness and generate leads to increase sales.
Objectives
Build Brand Awareness, Lead Generation, Customer Feedback / Market Research, Network & Build Relationships
Target Audience
Owner-Operators
MATS Solutions
- The MATS Friday Night Concert Sponsorship enables DAT to engage customers by distributing tickets directly from their exhibit space, and a large captive audience of current and potential customers during the evening’s event.
- MATS exhibit space is critical to DAT for product demos and meeting with prospective customers as well as maintaining relationships with current customers.
- The combination of sponsoring MATS’ attendee newsletters and social media posts, in addition to directory advertising, provides increased attention to DAT’s onsite presence at the show and drives traffic to their booth.
- The MATS ProTalks Educational Series gives DAT the ability to address current industry issues and establish themselves as industry leaders to potential customers.
- MATS meeting room rental gives DAT a private area onsite to meet with important industry partners and entertain their special customers who are in attendance.
- The MATS Floor plan map logo & Logo enhanced listing help DAT stand out from other exhibitors and to better reach the MATS audience in the official exhibitor list and floor plan.
Sandy Cahill, Director Of Marketing Operations
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Build Brand Awareness
“The experiences that we have talking to customers…the learning that comes from that, the education that we get, plus the DAT brand recognition that we get from being in the booth in front of 75,000 drivers is huge for us. ”
Sandy Cahill / DAT Freight & Analytics
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Lead Generation
“The results we get after the show usually come in sales. We offer a show special that’s good for 15 days and we get a lot of sales after the fact. We’ll also take a list home with us, of people who visited the booth, and we’ll do outbound reaches to them, and we’ll get sales later on. That’s where the ROI comes in.”
Sandy Cahill / DAT Freight & Analytics
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Showcase your brand, launch your latest products, and win business at MATS.
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Customer Feedback / Market Research
“We get the marketing department down here, we get to talk directly to our customers, and sales can hear additional feedback. Then we have our product development folks who also do the user experience testing. Between the three departments, we get really great feedback from our customers and prospects.”
Sandy Cahill / DAT Freight & Analytics
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Network & Build Relationships
“The benefit of exhibiting at MATS is that we get to meet our customers face to face. The most customers in one place that we can find. We have a separate meeting room here that we bring customers and non-customers in, and we do scientific user experience testing to see how they like our new designs to see which is the best for our upcoming product releases. We get a lot of benefits from coming to MATS.”
Sandy Cahill / DAT Freight & Analytics
