Loadsmart
OVERVIEW / THE CHALLENGE
Loadsmart is a logistics solution provider offering a wide range of services covering multiple aspects of the heavy duty trucking industry. They needed an efficient way to gain exposure with a broad spectrum of the heavy duty market in order to build brand awareness and generate leads to grow their business.
Objectives
Lead Generation, Build Brand Awareness
Target Audience
Owner-Operators, Shippers, Warehouse Personnel
MATS Solutions
- The MATS ProTalks Series sponsorship positioned the Loadsmart brand alongside other well-known industry brands and provided a platform to really engage attendees so they could explain the complex details of their products, increase brand awareness and develop consideration for their offerings over competitors.
- MATS exhibit space allows Loadsmart to directly engage a broad spectrum of trucking professionals consisting of single owner operators to large fleets enabling them to generate leads and grow their business.
- MATS Directory advertising reaches trucking professionals on-line and in-person at MATS positioning the Loadsmart brand in front of a large diverse audience of trucking professionals.
- The MATS Floor plan map logo & Logo enhanced listing help Loadsmart stand out from other exhibitors and to better reach the MATS audience in the official exhibitor list and floor plan.
Casey Monahan, Vice President of Sales
Play Video
Build Brand Awareness
“MATS is great because it gives us exposure to the full spectrum of carriers. We work with everyone from an owner to the largest customers. Whether you’re looking on our load boards, or working for a carrier, TMS, or even dock scheduling, we can service the full spectrum and this is the only place we get exposure to everyone.”
Casey Monahan / Loadsmart
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Lead Generation
“We generated over 300 leads to pass back to our colleagues at Loadsmart. We did more than two dozen demos with active customers right on-site. We’re going to sign a couple of customers this afternoon, so things are working really well.”
Casey Monahan / Loadsmart
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Play Video
Build Brand Awareness
“I love coming here because it helps me grow our business. Like I said, we get to see customers that we don’t typically get to see face-to-face and I think that’s important. We get in front of prospects that we wouldn’t see otherwise.”
Casey Monahan / Loadsmart
