FASS expands their customer base with in-person connects at MATS that also inform product development
FASS Diesel Fuel Systems obtains real-world feedback about their products to fuel future product design and development, while making deeper connections with their customers by leveraging networking opportunities and product launches on the show floor.
1,000+
pre-qualified leads
every year
Feedback ensures Successful Product Launch
#1
Ranked Show Annually (30+ shows per year)
Overview
FASS Diesel Fuel Systems, a well-established brand with a successful online sales platform, chooses MATS for its new product launches and direct customer engagement.
With MATS as a cornerstone in their annual marketing plan, FASS is able to target a diverse audience of owner-operators and small fleets. Their consistent presence at MATS helps FASS develop innovative products and strengthen customer relationships at the industry's most well-attended event.
Objectives
- Network & Build Relationships
- Launch New Products
- Customer Feedback
MATS Solutions
- Exhibit Space
- Exhibitor Profile
- VIP Customer Invites
“MATS delivers thousands of prequalified leads every year—with a significant percentage of those customers making a purchase decision during the show.”
Jacob Hopkins / FASS
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Network & Build Relationships
"We know that at the end of the day, we have competition. If our customers don't feel connected to us, if we don't feel accessible, then we're going to lose. We know that coming here is strengthening those bonds we have with the companies we work with."
Launch New Products
"MATS is what we would consider an anchor event: it's a critical component of our year. Not only in terms of launching new products, but launching new products down the road. We get a lot of feedback from our customers, so we find out if we're working on a project, what direction might we take it according to what our real world, on the ground customers are actually telling us."
Customer Feedback / Market Research
"For us, we use this as an R&D test bed. We come back to our engineering department with a lot of feedback and we say…'Hey, we're talking to these guys that are running trucks millions of miles out in the real world with our product, this is what they like and this is what they don't like.'"
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