PACCAR Parts wins new customers and retains existing at MATS with experiences that elevate brand perception
PACCAR Parts has participated at MATS for decades because it is the one event where they can cost-effectively engage with a wide variety of customers in a meaningful way to bring new products to market, provide product support, and receive feedback so they can improve the customer lifecycle experience and maintain market share.
250,000+
Media Impressions
5X Savings
by retaining customers met at MATS
Overview
PACCAR Parts leverages the MATS event platform to connect with customers, learn about their needs, and provide aftermarket transportation solutions. MATS facilitates direct engagement with a diverse audience, ranging from fleets to owner-operators, to build relationships across the supply chain.
PACCAR's multi-faceted approach of prime booth placement, targeted advertising, and an enhanced profile package facilitate meaningful networking connections and direct customer feedback, ensuring they remain aligned with evolving customer requirements.
Objectives
- Network & Build Relationships
- Customer Feedback / Market Research
MATS Solutions
- Exhibit Space
- Directory Advertising
- Exhibitor Profile Package
What the Mid-America Trucking Show brings to us is the ability to really talk about those who are first owners, our fleets, our carriers, our owner-operators, those who are running vocational units, construction, and agriculture. There's no customer that isn't the right customer for us at Mid-America."
Genevieve Bekkerus / PACCAR Parts
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Network & Build Relationships
"I've been coming to the Mid-America Trucking Show as an exhibitor for the last 10 years and it's a great opportunity to meet new people, but also to reconnect with customers that we've now seen for many years. As a result, it means that we can connect with them and develop a more meaningful relationship."
Customer Feedback / Market Research
"MATS has been a great platform for us to engage with customers, talk to them about their experiences, hear what equipment they're running, and talk about what technology they're adopting and how to help them better with their parts and service needs."
More Exhibitor Success Stories
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