Detroit Reman
OVERVIEW / THE CHALLENGE
Detroit Reman is an industry leader producing remanufactured Detroit® Genuine Parts that provide a cost-effective alternative to new parts. They needed a way to introduce and educate customers about their new products, obtain critical customer feedback and network with industry suppliers and partners.
Objectives
Showcase & Launch New Products, Network & Build Relationships, Customer Feedback / Market Research
Target Audience
Owner-Operators, Suppliers, Industry Partners
MATS Solutions
- MATS exhibit space enables Detroit Reman / Alliance Truck Parts to showcase their latest components to customers and engage with their key suppliers and industry partners in one location.
- MATS Lobby Billboard sponsorship captures the attention of attendees as they arrive in the registration lobby areas, drives traffic to the Detroit Reman / Alliance Truck Parts booth, and leaves a lasting impression of the brand in the mind of attendees.
- The Mid-America Trucking Show Truck Parking Sponsorship gives Detroit Reman / Alliance Truck Parts multiple onsite locations to engage with target customers to educate them about their latest product offerings.
- MATS directory advertising provides Detroit Reman / Alliance Truck Parts additional exposure outside the booth in order to drive traffic to their exhibit space, and visibility with MATS Directory readers for months after the event.
Joe Mierkowicz, Sales Manager
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Showcase & Launch New Products
“We love to be able to come to MATS to showcase our brand new Detroit Reman trailer, to showcase brand new components, to showcase product launches, and just allow our customers to see it, to touch it, to feel it, and to experience it – we get all of that here at MATS.”
Joe Mierkowicz / Detroit Reman
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Network & Build Relationships
“Mid-America allows us to interact with the owner operator, interact with key suppliers, and interact with other OEs. There are so many examples of business opportunities and business resolutions for that end customer that all happen here at the Mid-America Trucking Show that you wouldn’t find anywhere else.”
Joe Mierkowicz / Detroit Reman
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
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Customer Feedback / Market Research
“Coming to MATS gives us an opportunity to work one-on-one with those customers that have had an issue or a challenge and it allows us to be present, it allows us to be there to help correct that challenge and hopefully put them on a more positive path with our company moving forward.”
Joe Mierkowicz / Detroit Reman
