AXN Heavy Duty grows market share with relationships that start and strengthen at MATS
AXN Heavy Duty builds credibility and confidence in their brand with OEM partners, dealers, and fleets in the heavy-duty trucking industry. At MATS, AXN takes advantage of the networking opportunities to make connections and build relationships through consistently exhibiting at MATS, year after year.
Achieve Sustainable Growth
$9.2 Million+
Annual revenue
Overview
AXN Heavy Duty needed a venue to showcase their products and services, demonstrating their commitment to partners and customers in the heavy duty industry. They highlighted their design, engineering, manufacturing and more, while building strong customer and partner connections.
AXN's consistent participation at MATS has allowed them to build lasting relationships throughout the entire supply chain. The exhibitor profile package enhanced their brand visibility, while utilizing the VIP Invite Program reinforced their reliability and customer commitment.
Objectives
- Network & Build Relationships
- Brand Awareness
- Market Research
MATS Solutions
- Exhibit Space
- Exhibitor Profile Package
- VIP Customer Invites
"Every year we grow our relationship with our client base and with the industry by being a regular attendee with a booth display. It shows consistency. It shows that we're here for the long run."
Paul Coplen / AXN Heavy Duty
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Network & Build Relationships
"Every year we grow our relationship with our client base and with the industry being a regular attendee as a booth display. It shows consistency. It shows that we're here for the long run. I think it comforts them, knowing that we're going to be here. It shows sustainability, we continue to show new products and it's just been that kind of a show for us."
Brand Awareness
"Our objectives are brand recognition and sustainable growth. Those are two things that we continue to focus on. Be it a driver, be it an OE that's building the trailers, be it dealers, fleets…those people are here. We're really focused on brand recognition. We have that type of exposure and we get that here."
Market Research
"What MATS does for us is, it brings the right professionals into our booth. It gives us the opportunity to get a finger on the pulse of what's going on in the industry on a yearly basis. It brings in the manufacturers, it brings in the end users. It's a really good opportunity for us to have all of that, in one location."
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