Safe Fleet
The Challenge
Safe Fleet designs, manufactures, sells, installs and services fleet safety solutions. They wanted to introduce two new complex safety tech products to the heavy duty trucking industry. To ensure the success of their product debut, they needed a way to engage their target prospects about the complexities of the new technology.
Objectives
Showcase & Launch New Products, Customer Feedback / Market Research, Network & Build Relationships
Target Audience
Owner Operators, Fleet Managers
MATS Solutions
- MATS exhibit space allows Safe Fleet to showcase and demo their latest safety technology to potential customers, live and in-person.
- MATS Print & Online url listing upgrade allow Safe Fleet to direct the MATS’ audience to their website before, during and after the show.
- The MATS ProTalks Series provides Safe Fleet with a platform to engage their target audience so they could explain the complex details of their products, increase brand awareness and develop consideration for their offerings over competitors.
Eric Combs, Vice President - Commercial Vehicle Video & Installation
Play Video
Showcase & Launch New Products
“We’re launching a new product at MATS, and using this opportunity to educate the market on new safety technology. The ProSeries that MATS offers has been a great opportunity for us to really educate the customers on ways they can make their fleets safer using advanced technologies.”
Eric Combs / Safe Fleet
Play Video
Customer Feedback / Market Research
“At Safe Fleet, we really focus on interacting with our customers, hearing what their problems are and developing unique situations. MATS brings a lot of owner operators and actual drivers into our booth to have interactions with them and educate them on new innovative solutions to solve those problems.”
Eric Combs / Safe Fleet
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Play Video
Network & Build Relationships
“The great thing about MATS is the customer interaction. We’ve had a number of owner operators and drivers come into our booth and have some really rich conversations. MATS is a great opportunity to interact with these folks. MATS attendees are very open to telling you what their problems are, and they’re here looking for solutions.”
Eric Combs / Safe Fleet
Play Video
Showcase & Launch New Products
“Our Roll-Rite brand has been exhibiting at MATS for a number of years. It’s a great opportunity for us to interact with owner operators and product users, and this is the first time our RVS brand has come to MATS. We have an exciting new product, and we’re using MATS as an opportunity to debut this to the market.”
Eric Combs / Safe Fleet
