Schaeffer Oil
OVERVIEW / THE CHALLENGE
In a competitive lubricant market, it’s important for a company like Schaeffer Oil to brand itself correctly and stand out from the competition. Schaeffer Oil needs a forum where they could meet with small & large fleet owners to increase brand awareness, showcase new products and gather leads for future sales.
Objectives
Lead Generation, Network & Build Relationships, Build Brand Awareness, Showcase & Launch New Products
Target Audience
Owner-operators, Fleet Owners
MATS Solutions
- MATS exhibit space gives Schaeffer Oil the ability to build brand awareness, while demoing their lubricant offerings and generating numerous leads for increased sales.
Steve Rober, National Sales Manager
Play Video
Lead Generation
“We have our friction machine here and are able to capture people as they come by. MATS is a great opportunity for that because there’s a great flow of people that are driving a truck or own several trucks. Those are the people we need to reach.”
Steve Rober / Schaeffer Oil
Play Video
Network & Build Relationships
“Trucking is a big portion of our company’s business. We’re always looking to expand out to trucking companies, whether they’re large or small. Some have trucking companies of 1,500 trucks, some have 20, 15, 10, or 5. We can really touch those people when we’re here.”
Steve Rober / Schaeffer Oil
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Play Video
Showcase & Launch New Products
“We take MATS very seriously. The key here is that we are trying to fulfill a branding image and present the product at the same time. If we have new products, we bring them, we show them, you know, it’s just part of us trying to touch the customer.”
Steve Rober / Schaeffer Oil
Play Video
Lead Generation
“We gather a lot of brand new customers right here at the booth and from there, gather a lot of leads. It’s always been consistent and that’s what you’re really looking for, is a consistent venue where you can reach the people you’re looking for.”
Steve Rober / Schaeffer Oil
