Autel Energy
The Challenge
Autel, established in 2004, is one of the world’s leading providers of intelligent automotive products and services. They needed a way to introduce their new EV charging technology to the industry in a manner that would allow for educational information to be shared and conversations to ensue. Given the industry’s long term adherence to diesel power generation this is no small undertaking.
Objectives
Build Brand Awareness, Market Research, Network & Build Relationships
Target Audience
Fleets, Owner Operators
MATS Solutions
- The MATS ProTalks Series provided Autel a forum to really engage a broad range of trucking industry professionals so they could explain the complex details and benefits of their product, and increase brand awareness to develop consideration for their product over competitors.
- MATS exhibit space allows Autel Energy to introduce their EV charging solutions to trucking professionals involved in the heavy duty diesel industry, and have meaningful conversations about the differences between the two.
- The MATS Floor plan map logo & Logo enhanced listing help Autel stand out from other exhibitors and to better reach the MATS audience in the official exhibitor list and floor plan.
John Thomas, Chief Operating Officer
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Build Brand Awareness
“As the trucking community starts to shift to EV, we decided this is a great place for us to start talking about EV with the trucking community. We don’t talk enough about truck charging. This gives us access to that audience and this is a great audience to start that conversation.”
John Thomas/ Autel Energy
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Build Brand Awareness
“MATS is helping achieve our objectives by introducing us to this great audience of truckers that are trying to electrify their fleets and we’re trying to help them through that process. It’s a great opportunity for us to engage with their audience and them to engage with us.”
John Thomas/ Autel Energy
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
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Market Research
“I’m in “diesel world”. I had to talk to a bunch of diesel operators, but the audience was completely full. They asked a ton of questions and wanted to learn. They were interested in the topic and I thought it was great for everybody.”
John Thomas/ Autel Energy
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Network & Build Relationships
“The thing I like about MATS is the mix of people. You have the B to B audience, the owner operators, a whole mix of different people going through the same journey and issues. They brought them all together in one place, so we can all talk to them and have that conversation.”
John Thomas/ Autel Energy
