Falken Tire
The Challenge
Founded in Japan in 1983 and brought to North America in 1985, Falken Tires has an established product line as a global leader in high-performance tires, but is a newer entrant (12 years old) into the heavy duty tire market. Being a newer player in the heavy duty market, Falken needs a way to introduce their products, build awareness, and to conduct market research in order to grow the brand.
Objectives
Showcase & Launch New Products, Build Brand Awareness, Customer Feedback / Market Research, Network & Build Relationships
Target Audience
Fleets, Owner-Operators, End Users
MATS Solutions
- MATS exhibit space provides Falken Tire with the best platform to reach a broad range of industry targets in order to successfully execute multiple marketing objectives within three days time on the show floor like building brand awareness and showcasing products, while engaging their customers on a more personal level.
- MATS directory advertising provides Falken exposure outside the booth in order to drive traffic to the booth, and visibility with MATS Directory readers for months after the event.
- MATS Directory advertising reaches trucking professionals on-line and in-person at MATS positioning the Axle Spindle Repair brand in front of a massive audience of trucking professionals.
- The MATS Floor plan map logo & Logo enhanced listing help Falken Tire stand out from other exhibitors and to better reach the MATS audience in the official exhibitor list and floor plan.
Bob Klimm, Director - Commercial Division
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Showcase & Launch New Products
“We’ve been at MATS for 12 years, and it really helps us launch new product. It helps us bring existing product to the field, build brand awareness with our base and widen our base. This is our annual showcase for existing product and new product. ”
Bob Klimm / Falken Tire
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Build Brand Awareness
“The objectives for our company are to broaden the brand awareness and grow the brand. Of the 12 years we’ve had product, 11 have been through MATS. It’s helped us to broaden the awareness of the brand and increase our customer base.”
Bob Klimm / Falken Tire
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
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Customer Feedback / Market Research
“At MATS, some of the things we glean out of this show are really what’s important to the trucking industry. What are they looking for, what kind of design are they looking for? It helps us keep pace with not only the market, but keep a leading edge to some of the new technology in the industry.”
Bob Klimm / Falken Tire
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Network & Build Relationships
“We’ve participated in MATS for over a decade because it really helps us to get very close to the customer. Some of the best interactions we have is with the end user. We can see with our conversations with truckers what’s important to them. What do they look for and how can we position our product.”
Bob Klimm / Falken Tire
