Amazon
The Challenge
Amazon Relay offers fleets and owner-operators a suite of technology products, enabling them to find, book, and execute Amazon loads. As a newer entrant into the market, without marketing event experience, they needed a way to build brand awareness in the trucking industry of their heavy duty offerings in order to grow market share.
Objectives
Build Brand Awareness, Network & Build Relationships, Customer Feedback / Market Research
Target Audience
Owner Operators, Fleet Owners, Industry Partners
MATS Solutions
- The MATS ProTalks Series sponsorship positioned Amazon alongside other well-known industry brands and provided a platform to really engage attendees so they could explain the complex details of their products, increase brand awareness and develop consideration for their offerings over competitors.
- MATS on-site signage in the form of the North Lobby Stair banners positioned Amazon in the attendee path of travel to ensure visibility for the brand and increased attendee traffic to the booth.
- Amazon utilized MATS attendee Email Blasts to survey attendees after the show was over so they could better understand market awareness of their brand and brand offerings.
- MATS exhibit space provided Amazon with a face-to-face setting to engage multiple targets in order to demonstrate their products, gather user feedback, meet new partners, and increase awareness of the brand.
- The MATS Floor plan map logo & Logo enhanced listing help Amazon stand out from other exhibitors to better reach the MATS audience in the official exhibitor list and floor plan.
Serena Dubois, Principal Program Manager
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Build Brand Awareness
“At MATS, we’re focused on brand awareness. We’re really excited to get Amazon Relay out in front of carriers, owner operators, transportation companies and fleets. We want to get it out in front of everyone, and share our load boards that have our spot market loads.”
Serena Dubois / Amazon
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Network & Build Relationships
“We have a lot of third party companies that we partner with in the maintenance and tire space and fuel discounts that are all here as well. It’s been great nurturing those relationships, as well as identifying other future potential partners that we can work with in the future.”
Serena Dubois / Amazon
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Customer Feedback / Market Research
“We are normally not talking face-to-face with our customers. They’re talking to us through a web portal with our support center, via phone with our customer service teams. Being able to be in a setting like this, where we’re able to talk face-to-face and hear their feedback to send back to our teams, it’s really priceless.”
Serena Dubois / Amazon
