Caterpillar
OVERVIEW / THE CHALLENGE
Since 1973, Cat Reman has helped Caterpillar, Cat dealers and customers succeed by offering high quality, lower cost replacement parts remanufactured from genuine Cat components. With new offerings for their engines, they need a way to identify and connect with target customers, generate leads, showcase their latest products, and inform users about additional product developments.
Objectives
Lead Generation, Showcase and Launch New Products, Market Research
Target Audience
Owner-operators, Independent Shop Owners
MATS Solutions
- The Mid-America Trucking Show Truck Parking Sponsorship gives Caterpillar multiple onsite locations to engage with target customers to educate them about their latest product offerings.
- MATS entry banner sponsorships enables Caterpillar to immediately establish brand recognition upon attendee arrival, expanding their reach for the entirety of the event.
- MATS exhibit space allows Caterpillar to connect and engage with hard to find target customers, increasing the awareness of new products.
- MATS directory advertising gives Caterpillar an expanded ability to attract and educate core customers.
Emad Malouf, Sales Manager
Play Video
Lead Generation
“We did a lead generating campaign associated with the booth here and we were able to capture roughly 150 leads and 120 of them ended up qualifying to where we started re-establishing our relationship with some of the customers.That’s exactly what we wanted, that was the intent.”
Emad Malouf / Caterpillar
Play Video
Showcase & Launch New Products
“We’re trying to reach the target customer, which we know is at MATS, to educate them on our newer products. The solution that MATS offers is for us to identify where those customers are. We want to go and find owners of those truck engines. We truly believe that MATS provides that target audience for us.”
Emad Malouf / Caterpillar
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Play Video
Customer Feedback / Market Research
“What we like most about MATS is the capability to be in front of the customers that are owners of the products. It’s a great opportunity to see the industry trends and what the aftermarket is doing in the trucking industry. ”
Emad Malouf / Caterpillar
