MAR 21 - 23, 2024
LOUISVILLE, KY
March 21 - 23, 2024 / Louisville, KY

EVENTS & EDUCATION

Three days full of education, entertainment, and networking events to further your career and connect with the industry.

EDUCATION

PRO TALKS Education Series

40+ education sessions covering current industry topics…

Ride & Drive

EVENTS

Ride & Drives

Experience the latest in commercial vehicles…

Opening Reception

EVENTS

Opening Reception

Join us for a festive evening of live entertainment refreshments, and a …

EVENTS

PKY Truck Championship
The PKY event kicks off the show truck season with the…

EVENTS

Truck Parking Community
More than 30 acres of FREE truck parking…

ENTERTAINMENT

MATS Concert

Join us Friday night for the official MATS Concert.

ENTERTAINMENT

Truck & Tractor Pulling Event

Saturday night in Freedom Hall, MATS hosts a Pro Pulling Event…

EXHIBITOR OPPORTUNITY

Call for Speakers
We are always looking for dynamic presentations and world-class content to provide the insights and education our attendees need to grow their businesses. Qualified speakers gain national exposure and position themselves as leaders in their field.

EVENTS

VIP Executive Breakfast

Network and learn from industry leaders about solving today’s challenges through digitalization…

Veterans In Trucking

EVENTS

Veterans In Trucking

We invite you to show your support for veterans…

2024 Schedule

Schedule will be updated each week as more events are finalized.

Thursday March 21

12:00 PM
-
1:00 PM

New Modernized Registration System Update and Fraud Prevention

Presented by: FMCSA

FMCSA update on our efforts to build a new FMCSA Registration System (FRS) and our fraud prevention efforts.

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1:15 PM
-
2:00 PM

Don’t Gamble with Fleet Safety: Secure Your Bottom Line with Data-Driven Excellence

Presented by: Central Analysis Bureau

Redefine your approach to fleet safety and profitability with meaningful and actionable data insights. Join us at the Mid-American Trucking Association Conference for an eye-opening session that will show you how to:
Unearth Hidden Insights: Discover how readily available data, from fleet inspection to safety scores and driver information, can unveil crucial insights that impact your business’s financial health. We’ll show you how to turn raw data into gold for a more profitable fleet.
Navigate the Insurance Landscape: Understand how your fleet’s safety scores can be the pivot point between insurance rates that go sky high and those that stay firmly grounded. Learn to wield data as a tool to minimize liability and other expenses, ultimately safeguarding your bottom line.
Elevate Your Safety Expertise: Equip yourself with the knowledge and skills to build internal safety expertise that not only ensures compliance but also fosters a culture of safety excellence. Learn how this can be your secret weapon in reducing costs and enhancing profitability.
See how data-driven decision-making can forge connections that not only boost efficiency but also transform your business strategy. Join us and unlock the potential of data-driven excellence!

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Chad Krueger
Chad Krueger
Sr. Vice President, Central Analysis Bureau
Pam Jones
Pam Jones
Director of Strategic Accounts-CAB
1:15 PM
-
2:00 PM

Hauling Success: Insights from Rate Per Mile Masters

Presented by: RPM Masters
  • Surviving the spot market in a down market
  • Getting your authority
  • Working with brokers
  • Power only is the future
  • Q and A
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Chad Boblett
Chad Boblett
Owner-operator Carrier, Boblett Brothers LLC
2:15 PM
-
2:45 PM

Fight Inefficiencies With Trucker-Specific Technologies

Presented by: WEX Inc.

Business leaders estimate they waste $2.1 million a year dealing with inefficient processes,
according to original research from WEX. Yet there are a number of simple technologies that
truck drivers can use to fight these inefficiencies – many right from their phone – that save time,
cut costs, and/or improve cash flow. From accessing discounts, combatting fraud while still
keeping your truck on a load, and gaining a greater transparency into purchasing and volume
performance, this session will review product innovations by WEX – from EFS and Fleet One
fuel cards to factoring and permitting – that reduce friction for sole proprietors *and* large
enterprises alike by offering simple, convenient access to WEX’s suite of business and fuel
efficiency tools built specifically for trucker drivers and fleet managers.
Intended outcomes and learning objectives:

  • Review of fuel discounts: WEX’s director of OTR product will review new technology
    that allow large companies, owner operators, contractors, and other truckers to access
    national fuel discount networks and instantly save at the pump – no matter the size of
    their operation.
  • Time savings that improve the profit margin: Since time is a valuable and limited
    resource for truckers, WEX’s director of OTR product will review shortcuts to combat
    fraud, achieve discounts, avoid fees, and improve cash flow – and get back on the
    road fast.
  • Integrations: From telematics to permitting and factoring, we will review how WEX’s
    EFS and Fleet One fuel products dovetail with telematics systems, improve permitting
    flow, and allow access to capital in a way that integrates and simplifies operations.
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Cade-Mund
Cade Mund
Director, Product Development - Global Fleet Mobility/OTR, WEX Inc.
2:15 PM
-
3:15 PM

Carriers – Stay Alive and Thrive

Presented by: Truckstop

It is all about choosing the right freight and controlling your costs. Join industry leading advisor, Kevin Rutherford of Let’s Truck and Brent Hutto of Truckstop as they deliver savvy trucking advice to help you run your trucking business.

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Brent-Hutto
Brent Hutto
Chief Relationship Officer, Truckstop
3:00 PM
-
3:30 PM

Truckload Market Update

Presented by: DAT Freight & Analytics

Join Dean Croke, Principal Analyst with DAT, as he shares a freight market update and tips on how to navigate the current landscape of low rates and demand. This session will cover:

  • Truckload market conditions with a full market update
  • Driver-oriented business conditions & lifestyle
  • Current issues in the economy; economic outlook
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Dean Croke
Dean Croke
Principal Analyst, DAT Freight & Analytics
3:30 PM
-
4:00 PM

How Vehicle Maintenance Effects a DOT Audit

Presented by: Reliance Partners

There are common pitfalls when it comes to the role in vehicle maintenance when it comes to a DOT audit. From record keeping, tech qualifications, roadside inspection data and DVIRs. Many things get overlooked that come back to haunt a carrier during an audit.

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4:00 PM
-
4:45 PM

Overcoming Driver Shortage Challenges

Presented by: Stericycle

Many companies are experiencing challenges as a result of driver shortages. Join this session with Rich Moore, Stericycle’s EVP of North America Operations, where he’ll explore:

  • Internal and external recruiting measures
  • Retention best practices
  • How training and safety measures can improve retention numbers
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Richard-Moore
Richard Moore
Executive Vice President of North American Operations, Stericycle
4:15 PM
-
4:45 PM

How to Attract, Recruit, Retain, and Manage Gen Z for your Driving Workforce

Presented by: Next Generation in Trucking Association

If you have an aging workforce and want to learn about all things “Next Gen” you won’t want to miss this session. We will give practical ideas on what Gen Z looks for when job searching, what kind of company they want to work for, practical recruiting ideas, and how to retain and manage them. Let us help you attract the next generation by helping you form a workforce development strategy.

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Lindsey-Trent
Lindsey Trent
President and Co-Founder, Next Generation in Trucking Association
5:00 PM
-
6:00 PM

Predicting the Future of Sustainable Trucking – How Alternative Fuels, Connectivity, and Automation Will Influence our Industry

Presented by: NACFE
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Mike-Roeth
Mike Roeth
Executive Director, NACFE and Principal, NA Freight, RMI
5:00 PM
-
6:00 PM

Best Fleets to Drive For: What’s Working and What’s Not

Presented by: CarriersEdge

For 16 years, the Best Fleets to Drive For® program has been recognizing the for-hire carriers that provide the best workplace experiences for their drivers. This session will share the trends and best practices uncovered in the 2024 edition of the program, as well as reviewing innovative ideas from this year’s winning fleets.

Focusing specifically on areas most relevant for company drivers, owner-operators, and small fleets, the content will show what’s going on behind the marketing at winning fleets, and what drivers have to say.

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Mark-Murrell
Mark Murrell
President, CarriersEdge
Rick-Duchalski
Rick Duchalski
Director, Marketing, CarriersEdge
10:00 AM
-
11:00 AM

FMCSA Information Session on Key Programs and Policies

Presented by: FMCSA

FMCSA policy and regulatory updates, rulemaking general update, and information on ELDT, grants to help drivers get CDLs, truck parking, and crashes and reducing crashes (including work zones).

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11:00 AM
-
11:45 AM

Digital Marketing for your Shop

Presented by: Dieselmatic

Digital marketing is a puzzle we’re all trying to piece together. We know it should fit together in a specific way, but finding the means to make it happen isn’t always easy. In this session, we’ll cover why shops need marketing strategies and plans to increase customers and revenue, to engage existing customers and to recruit new employees. Further, we’ll cover the vital elements that MUST be in your marketing plan for it to be successful as well as discuss the essential analytics to measure so that you can accurately track your success. At the end of this session, you won’t question why you need marketing in your shop, you’ll only ask yourself how fast can I get it implemented?

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Nick-Adams
Nick Adams
Founder & Managing Director, Dieselmatic
11:15 AM
-
12:00 PM

Navigating the Future: The Transformative Impact of Autonomous Trucking

Presented by: Aurora

In this session, we will explore the advantages of autonomous trucking and how it will transform the freight industry by improving utilization and moving goods around the clock. Senior leaders from Aurora will discuss the technology powering autonomous trucks, the company’s approach to safety as it gets closer to going driverless, and how its path to commercialization is creating jobs for truck drivers. Join us to learn more about how autonomous trucks will change the transportation of goods for the better.

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12:00 PM
-
1:00 PM

Hate to fail? Create a Business Plan

Presented by: OOIDA

Statistics show that anywhere between 20 to 30 percent of new trucking businesses will fail by their first year, and over 50 percent will fail by their fifth year. So how do you avoid being one of the casualties? The answer is simple, create a business plan. The OOIDA Foundation will walk you through step-by-step how you can create a business plan that will help you lay out your goals on your way to success. We’ll discuss company description, market analysis, marketing strategy, cost of operations, and more.

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Andrew-King
Andrew King
Assistant Director of Foundation, OOIDA
12:15 PM
-
1:15 PM

Enhancing Fuel Efficiency Through the New Age of Technology

Presented by: Shell Lubricants

This panel discussion explores effective strategies for truck drivers to boost fuel economy using existing technologies and practices. Topics include the benefits of low viscosity lubricants, aerodynamic improvements for tractors and trailers, benefits of low rolling resistance tires and more. The discussion will focus on how integrating these approaches can lead to substantial fuel savings, ultimately increasing profitability.

Key highlights include:

  • How currently available technologies can improve trucking efficiency and reduce CO2 emissions
  • How technology, such as fleet management, TPMS, and digital insights can increase tire life – meaning less tires consumed and less CO2 emitted
  • Overview of current and upcoming engine oil specifications
  • Benefits of using high-quality DEF

This session is a must-attend for truck drivers looking to navigate the evolving landscape of engine performance and efficiency. Attendees will be able to ask questions of the panel.

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Karin-Haumann
Karin Haumann
OEM Technical Manager, Shell Global Solutions
Ryan-Manthiri
Ryan Manthiri
Project Leader, Shell Global Solutions
Bill-O'Ryan
Bill O’Ryan
Senior Manager EOLCS/DEF, American Petroleum Institute
Tanya-Miracle
Tanya Miracle
Director OE Truck Group, Bridgestone Americas
1:15 PM
-
2:15 PM

How to Unlock Profitable Partnerships

Presented by: DAT Freight & Analytics

Do you ever feel overwhelmed by the ups and downs of the freight market? Join DAT’s trucking experts as they go over proven methods to keep your wheels turning profitably, no matter what the economy throws your way. This session will break down important strategies for your trucking biz, like how to develop and maintain profitable broker relationships, the best ways to use operational tools like a pro, a preview of new features on the DAT One network, and other tips on how to save big on every haul. It’s a tough market out there, but there are ways to rev up your success.

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Robert Rouse
Robert Rouse
Senior Product Manager, Mobile, DAT Freight & Analytics
Kyle Patterson
Kyle Patterson
Senior Product Manager, DAT Freight & Analytics
1:30 PM
-
2:30 PM

How to Maximize your Broker Relationships

Presented by: Truckstop

Today’s freight market is unpredictable and bad actors are making it worse. Learn how to choose the good from the bad and best negotiate with brokers from industry leading broker Tyler Johnston of Mercer Transportation and Brent Hutto of Truckstop.

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Brent-Hutto
Brent Hutto
Chief Relationship Officer, Truckstop
Tyler Johnston
Tyler Johnston
Director of Operations, Mercer
2:30 PM
-
3:00 PM

Navigating Toward Success During the Freight Recession

Presented by: LoadPay

As we approach the end of the second year of a historic freight recession, small carriers are faced with unique challenges and uncertainties. During this session, a panel of industry experts representing carriers, payments, and fuel will provide valuable insights to help the small carrier adapt and emerge stronger than ever. Join moderator Garrett Wolfe, EVP, Product Strategy at Triumph Financial, and our panel of experts for a conversation about the tools you need to navigate toward success.

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Garrett-Wolfe
Garrett Wolfe
Executive Vice President, Product Strategy, Triumph Financial
2:45 PM
-
3:45 PM

Owner-Operator Survival Strategies, and Tactics to Thrive, in a Down Market

Presented by: Overdrive

Topsy-turvy, sometimes contradictory economic forecasts aren’t hard to find around trucking these days. This owner-operator business-focused session aims to cut through the noise to equip your small trucking business with ways to bolster stability in this time of reduced and ever-uncertain trucking demand, and chart a profitable path forward.

It’s part of the long-running Partners in Business program, a coproduction of Overdrive magazine and the owner-operator business consultants and tax specialists at ATBS, launching the 2024 update of the Partners in Business in-depth business book with a presentation and Q&A with ATBS Vice President Mike Hosted and Overdrive Extra contributor and owner-operator business coach Gary Buchs. Hosted will present short- and long-term business trends with year-end 2023 revenue, cost and income performance of ATBS owner-operator clientele across segments.

The numbers provide benchmarks against which to measure your own operation. Better yet, they offer a springboard for discussion of long-term strategies and short-term tactical moves to thrive despite the odds.

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3:15 PM
-
4:00 PM

Empowering Owner-Operators: Navigating the Future of Truck Diagnostics and Maintenance

Presented by: OTR Performance

How can you ensure you stay ahead in the rapidly evolving world of truck diagnostics, avoiding costly downtimes and maximizing efficiency? This session covers the evolution of truck diagnostics, demonstrating the importance of staying current with the latest tools and insights. Discover how understanding your truck’s diagnostic needs can enhance decision-making and lead to significant cost savings. Explore the idea of DIY diagnostics, learn about the benefits of OTR Diagnostics for real-time health monitoring, and discuss aftertreatment systems and DPF maintenance to optimize truck performance. We’ll also share strategies for executing cost-effective maintenance routines and overcoming common maintenance challenges. This seminar is a must-attend for truck drivers, owner-operators, fleet managers, and fleet owners looking to navigate the future of truck diagnostics and maintenance with confidence. Don’t miss this opportunity to revolutionize your approach to fleet management and operational efficiency.

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Jason-Chise
Jason Chise
CEO / Founder, OTR Performance
3:45 PM
-
4:45 PM

Advantages of Balanced Tires & Proper Alignment

Presented by: Centramatic

Ed Donley with Centramatic, present benefits and solutions to balancing tires and wear on trailer tires and drive tires, steer tire wear, and what a customer can and should expect from a commercial truck using Centramatic Balancers. Ed will discuss driver retention, Benefits of Balancing on your electronics bushings and hard parts.

Kevin Beckett with MD Alignment will present analysis and solutions to inside edge cupping wear on trailer tires and drive tires, outside right edge of passenger steer tire wear, the effect of shocks on handling and tire wear and what a customer can and should expect from a commercial truck or trailer alignment.

Trailer and drive tire inside edge wear
Causes: loose and worn components, lighter axle and suspensions, low rolling resistance tires
Solution: methods of properly adjusting bearings, specing or improving suspension strength, specing tires

Outside right passenger steer tire wear
Causes: alignment, high turning radius, caster
Solutions: alignment, lower turning radius, lower caster

Shocks
Use of shocks on commercial trucks
Indications of good or bad shocks for drivers

Expectations drivers can and should have for a commercial truck/trailer alignment
What does an alignment do for tire wear, handling, or fuel consumption?
What are indications an alignment was done well/ poorly?
How long should an alignment hold on a commercial truck?

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Ricky-Jordan
Ricky Jordan
Regional Sales Manager, Centramatic
4:15 PM
-
5:00 PM

Direct Customer Freight as a Small Carrier

Presented by: Truckbase

Tom Herlache, owner and President of Herlache Truck Lines, gets ~70% of his volume via direct customer freight with ~20 trucks as well as his brokerage.

In this fireside chat, Tom will discuss with Bryan Jones, CEO of Truckbase, how he developed relationships, service, and systems to service that volume as a Wisconsin-based regional carrier. Some key topics they’ll discuss, followed by open Q&A:

1. How did I win my first contract as a carrier?
2. How have I differentiated on service & compete with mega-carriers?

3. What’s the role of your brokerage relative to your asset side?

4. What role do systems & technology play in winning & servicing your customer freight?

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Bryan-Jones
Bryan Jones
CEO, Truckbase, Inc.
Tom-Herlache
Tom Herlache
Owner/President, Herlache Truck Lines
5:00 PM
-
6:00 PM

Leveraging Your Competitive Advantage for Success

Presented by: Alpha Drivers Transportation LLC

As a seasoned truck driver, as a company-driver, owner, operator, and now as co-owner of Alpha Drivers Transportation operating under their own DOT Authority, Alec Costerus has covered over 1¼ million OTR miles in 49 states and most of Canada.

In these multiple roles, together with business partner Joel Morrow, Alpha Drivers has perfected trucking efficiency from several facets:

  • trucking equipment, technology, and maintenance;
  • fuel efficiency, recording among the highest annual fuel economy of any on-road, production, diesel-powered long-haul truck;
  • business operational excellence;
  • driver pay that affects recruitment, retention, and safety;
  • optimizing fuel purchases;
  • reducing insurance costs;
  • implementing a telematics system (“if you don’t track it, you can’t improve it”); and,
  • aftermarket fuel and oil additives

With this background, Alec offers to speak to owner-operators and small fleets about Leveraging Your Competitive Advantage.
Because if individuals, whether leased to a carrier, operating under their authority, or as a small fleet operator, forfeiting that competitive advantage form efficiency puts them at a disadvantage to larger fleets that operate by their very size on an operational economy of scale model. That omission will put those small operations out of business in today’s low rate, high-cost business environment.

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Alec_Costerus
Alec Costerus
Vice President, Alpha Drivers Transportation LLC
5:15 PM
-
6:00 PM

Relationships

Presented by: Silver Creek Transportation
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9:45 AM
-
10:15 AM

Road to Relief: Ease Pain & Boost Mobility in Minutes a Day

Presented by: Mother Trucker Yoga

Long hours on the road can take a toll on your body, causing discomfort, muscle tension, and reduced mobility. But don’t let pain put the brakes on your journey to wellness. Our “Road to Relief” talk addresses the unique challenges faced by drivers and provides practical solutions that fit right into your daily routine. Discover simple, yet powerful techniques that help reduce pain, relax muscles, and enhance mobility – in just minutes a day.

Attendees will walk away feeling empowered to tackle pain and stiffness from behind the wheel. You’ll learn easy-to-implement techniques crafted specifically for drivers that help melt away muscle tension, alleviate aches, and reclaim your mobility. Finally, unlock the secrets to healthy living on-the-go and become the driver of your own well-being. All it takes is a few minutes each day and the desire to make a change – so let’s hit the road to relief together!

Get a chance to win Road Pro cookware & gear when you attend this talk!

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Hope Zvara
Hope Zvara
CEO, Mother Trucker Yoga
10:00 AM
-
10:30 AM

Are You Unknowingly Noncompliant?

Presented by: Aladdin Capital, Inc.

Imagine this: you get pulled over, and suddenly, you’re hit with an out-of-service order because of unintentional noncompliance! As regulations keep emerging, many carriers are starting to find themselves in this situation. Get ahead of the curve today by learning how to stay in the loop on the latest compliance regulations and requirements. Stay compliant and stay confident on the road!

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10:15 AM
-
10:45 AM

Lowering Total Cost of Operation During High Inflation

Presented by: Heavy Duty Consulting Corporation

We will delve into the critical topic of achieving cost-effectiveness in fleet operations amidst rising inflation. A key focus will be on the strategic acquisition of high-quality replacement parts. These superior parts, though initially more expensive, prove to be more cost-efficient in the long term by outperforming their cheaper counterparts. We will explore how investing in these quality components not only extends the service intervals of trucks but also significantly cuts down on labor costs associated with frequent repairs and replacements. This approach, we argue, is essential for maintaining profitability and operational efficiency in a challenging economic climate. The presentation will provide practical insights, backed by data and case studies, demonstrating the long-term financial benefits of prioritizing quality over short-term savings in parts procurement.

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Jamie-Irvine
Jamie Irvine
CEO and Host, Heavy Duty Consulting Corporation
10:30 AM
-
11:30 AM

WTF! Working Through Factoring

Presented by: OOIDA

OOIDA will always take the position, “Do not factor if you don’t have to.” Over several decades, OOIDA has observed that once you begin factoring you have started the clock on trouble for your business. If you must factor, then you need to know what the details of factoring. This includes how to avoid predatory factoring, learning the pitfalls and dangers of factoring, and how they impact your everyday operation.

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Paul_Torlina
Paul Torlina
Advocacy Counsel in Government Affairs, OOIDA
10:45 AM
-
11:30 AM

Sense Per Mile on Driver Recruiting

Presented by: Sense Per Mile

Gain a behind-the-scenes look into the industry as the Sense Per Mile team from FreightwavesTV engages in an honest conversation about driver recruiting. We dive into the nuances of the process, exploring the highs, lows, and everything in between. Tune in for a candid question and answer session with a recruiter, and insights from a driver who has been on both sides of the industry.

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Charles-Gracey
Charles Gracey
President, Hot Seat Services
Paul-Gibson
Paul Gibson
Vice President of Video Production, CDLLife
11:45 AM
-
12:45 PM

Commercial Rules and Regulations Through Law Enforcement Eyes

Presented by: Kentucky State Police

A look at how the commercial rules and regulations are applied during the inspections process from the enforcement side. What are the level of inspections, violations and how they affect my company.

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11:45 AM
-
12:45 PM

Target Practice! Is there a Bullseye on your Back?

Presented by: Trucking Solutions Group

The members of the Trucking Solutions Group will have a round table discussion of the need to be and ways to be invisible. Avoid being a target for the DOT, law enforcement and unkind private citizens (thieves and lawsuit seekers) Also, tips on being visible to improve your ability to get your work done. Audience participation is highly encourage and we look forward to any and all questions and suggestions.

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1:00 PM
-
1:30 PM

2024 Virtual Convoy – Truckloads of Remembrance

Presented by: Wreaths Across America

Wreaths Across America will roll out the details for this year’s Virtual Convoy to support Arlington National Cemetery: Truckloads of Remembrance. This program was kicked off in 2023 and had support from more than 40 State Trucking Associations. The goal for 2024 is to fill a truckload of wreaths from EVERY STATE to honor and remember all the hometown heroes who weren’t laid to rest at home but in our Nation’s Cemetery at Arlington. This year, more than 260,000 sponsored veterans’ wreaths will be needed to honor all those laid to rest at Arlington. Through this program, Wreaths Across America hopes to fill 50 tractor-trailers nationwide while giving back to those local programs, making a difference in each state.

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1:00 PM
-
1:45 PM

Make 5 Times Your Current Rate: Profitably Moving Overdimension Freight

Presented by: Overdims Freight

In this session, attendees will learn practical strategies and actionable insights to capitalize on the lucrative opportunities presented by overdimension freight. From understanding the unique demands of oversize loads to how to leverage technology for streamlined operations, my goal is for participants to gain valuable insights that will enhance their profitability and efficiency in the transportation industry.

Some key topics to be covered include:

  • Understanding the Overdimension Freight Landscape: An overview of the market trends, challenges, and opportunities associated with moving oversize and overweight loads.
  • Strategies for Profit Maximization: Practical tips and strategies for optimizing route planning, load management, and operational efficiency to increase profit margins.
  • Leveraging Technology Solutions: The role of technology in streamlining permit processing and route optimization for smoother operations and enhanced profitability, including showcasing the overdims freight software and its applications.
  • Compliance and Risk Management: Best practices for ensuring regulatory compliance, mitigating risks, and avoiding costly penalties when moving overdimension freight.
  • Real-Life Success Stories: Inspirational case studies and success stories from industry leaders who have successfully capitalized on overdimension freight opportunities to achieve significant revenue growth.

By the end of the session, attendees will:

  • Gain a comprehensive understanding of the overdimension freight market and its profit potential.
  • Learn practical strategies to optimize operations and increase profitability when moving oversize and overweight loads.
  • Discover innovative technology solutions to streamline permit processing, route planning, and communication.
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1:45 PM
-
2:15 PM

Truck Stops of the Future

Presented by: Cyclum Renewables LLC Truck Stops

Truck Stops of the Future with Transitional and Renewable Fuels including how Fleets and Drivers can extract Value and Cost Efficiencies from Tracking Scope 1,2,3 Emissions for their Freight Clients

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2:00 PM
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3:00 PM

Telematics and Data Analysis: Leveraging Insights for Fleet Optimization

Presented by: Transportation Trendsetter

The Trucking Industry Overview
Provide an overview of the current state of the trucking industry
Discuss the size, growth, and economic impact of the industry.
Highlight the challenges and opportunities faced by fleet owners
Mention factors like rising fuel costs, driver shortages, and environmental concerns.

What is Telematics?
Define telematics and its role in trucking and transportation
Explain that telematics involves the use of technology to monitor and manage vehicles and assets.
Explain how telematics devices work
Mention tracking vehicle location, monitoring driver behavior, and collecting vehicle performance data.

Data Collection in Telematics

Discuss the types of data collected through telematics devices
Cover vehicle speed, location, fuel consumption, engine diagnostics, and more.
Explain the importance of real-time data
Briefly explain data transmission via cellular networks and cloud-based storage.

Benefits of Telematics
Highlight the key advantages of using telematics in fleet management
Mention improved fuel efficiency, reduced maintenance costs, enhanced safety, and compliance with regulations.
Share success stories or case studies demonstrating improved efficiency and cost savings.

Data Analysis in Fleet Management
Introduce the concept of data analytics
Define data analytics as the process of extracting insights from data.
Emphasize data analytics role in identifying trends, predicting maintenance needs, and optimizing routes.
Explain how predictive models can forecast future events, such as breakdowns or fuel consumption.

Data Visualization (5 minutes)
Discuss how visual representations like charts and graphs simplify complex data.
Display screenshots or examples of software used for data visualization in the trucking industry.

Case Study: Real-world Fleet Optimization
Present a detailed case study of a trucking company that successfully used telematics and data analysis to optimize their fleet
Include specific data on cost savings, efficiency improvements, and safety enhancements.
Highlight the challenges they faced and the solutions implemented
Discuss obstacles like high fuel costs, driver turnover, or maintenance issues and how they were addressed.

Telematics Best Practices
Share best practices for implementing telematics in a trucking business
Include recommendations on selecting the right devices, training drivers, and integrating data into daily operations.
Discuss strategies for overcoming common challenges
Offer tips for addressing issues like resistance from drivers or data overload.

The Future of Telematics
Discuss emerging trends and technologies in telematics
Mention topics like autonomous vehicles, IoT integration, and sustainability initiatives.
Consider how AI and machine learning will impact fleet management
Explain how these technologies can enhance predictive analytics and decision-making.

Q & A/Conclusion and Key Takeaways/Closing Remarks

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2:30 PM
-
3:00 PM

Reduce Delays and Increase On-Time Deliveries with Intelligent Predictions

Presented by: Channel19

ETAs are accurate once they are not. ELD data has brought many improvements to load tracking. However, it’s still up to dispatchers and planners to factor in many variables, such as HoS, route optimization, and appointment schedules, sometimes multiple times during a load, to accurately predict arrival times. With recent advancements in AI, new solutions are now available to alert owners, dispatchers, and drivers many hours or days in advance so that teams can respond and prevent disruptions ahead of time. Discover how to implement intelligent predictions and exception handling into your carrier fleet operations.

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Tony-Singh
Tony Singh
Founder and CEO, Channel19
3:15 PM
-
4:00 PM

TAT, Prevention and Intervention: Combating Human Trafficking Through the Trucking, Bus, and Energy Industries

Presented by: Truckers Against Trafficking
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Micah-Larsen
Micah Larsen
Freedom Drivers Project Specialist, TAT
3:15 PM
-
4:00 PM

Trucking Through the Lens of a Professional Photographer

Presented by: Sisters of the Road

Professional photographer Anne Marie Michel and a diverse group of ladies from the trucking industry are challenging the public’s perception of what a driver is. Anne-Marie and a group of drivers featured in the book Sister of the Road will share their experiences of being part of a project that uses their voices to challenge what a driver is and how they are using their voice to create change in the industry in their hometowns, across the nation, and the world. They will share their experiences and the importance of drivers getting involved in creating change in the industry both at home and across the nation.

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Idella-Hansen
Idella Hansen
Debbie-Desiderato
Debbie Desiderato
Janelle-Grapes
Janelle Grapes
Anne-Marie-Michel
Anne Marie Michel

Friday March 22

12:00 PM
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1:00 PM

New Modernized Registration System Update and Fraud Prevention

Presented by: FMCSA

FMCSA update on our efforts to build a new FMCSA Registration System (FRS) and our fraud prevention efforts.

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1:15 PM
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2:00 PM

Don’t Gamble with Fleet Safety: Secure Your Bottom Line with Data-Driven Excellence

Presented by: Central Analysis Bureau

Redefine your approach to fleet safety and profitability with meaningful and actionable data insights. Join us at the Mid-American Trucking Association Conference for an eye-opening session that will show you how to:
Unearth Hidden Insights: Discover how readily available data, from fleet inspection to safety scores and driver information, can unveil crucial insights that impact your business’s financial health. We’ll show you how to turn raw data into gold for a more profitable fleet.
Navigate the Insurance Landscape: Understand how your fleet’s safety scores can be the pivot point between insurance rates that go sky high and those that stay firmly grounded. Learn to wield data as a tool to minimize liability and other expenses, ultimately safeguarding your bottom line.
Elevate Your Safety Expertise: Equip yourself with the knowledge and skills to build internal safety expertise that not only ensures compliance but also fosters a culture of safety excellence. Learn how this can be your secret weapon in reducing costs and enhancing profitability.
See how data-driven decision-making can forge connections that not only boost efficiency but also transform your business strategy. Join us and unlock the potential of data-driven excellence!

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Chad Krueger
Chad Krueger
Sr. Vice President, Central Analysis Bureau
Pam Jones
Pam Jones
Director of Strategic Accounts-CAB
1:15 PM
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2:00 PM

Hauling Success: Insights from Rate Per Mile Masters

Presented by: RPM Masters
  • Surviving the spot market in a down market
  • Getting your authority
  • Working with brokers
  • Power only is the future
  • Q and A
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Chad Boblett
Chad Boblett
Owner-operator Carrier, Boblett Brothers LLC
2:15 PM
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2:45 PM

Fight Inefficiencies With Trucker-Specific Technologies

Presented by: WEX Inc.

Business leaders estimate they waste $2.1 million a year dealing with inefficient processes,
according to original research from WEX. Yet there are a number of simple technologies that
truck drivers can use to fight these inefficiencies – many right from their phone – that save time,
cut costs, and/or improve cash flow. From accessing discounts, combatting fraud while still
keeping your truck on a load, and gaining a greater transparency into purchasing and volume
performance, this session will review product innovations by WEX – from EFS and Fleet One
fuel cards to factoring and permitting – that reduce friction for sole proprietors *and* large
enterprises alike by offering simple, convenient access to WEX’s suite of business and fuel
efficiency tools built specifically for trucker drivers and fleet managers.
Intended outcomes and learning objectives:

  • Review of fuel discounts: WEX’s director of OTR product will review new technology
    that allow large companies, owner operators, contractors, and other truckers to access
    national fuel discount networks and instantly save at the pump – no matter the size of
    their operation.
  • Time savings that improve the profit margin: Since time is a valuable and limited
    resource for truckers, WEX’s director of OTR product will review shortcuts to combat
    fraud, achieve discounts, avoid fees, and improve cash flow – and get back on the
    road fast.
  • Integrations: From telematics to permitting and factoring, we will review how WEX’s
    EFS and Fleet One fuel products dovetail with telematics systems, improve permitting
    flow, and allow access to capital in a way that integrates and simplifies operations.
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Cade-Mund
Cade Mund
Director, Product Development - Global Fleet Mobility/OTR, WEX Inc.
2:15 PM
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3:15 PM

Carriers – Stay Alive and Thrive

Presented by: Truckstop

It is all about choosing the right freight and controlling your costs. Join industry leading advisor, Kevin Rutherford of Let’s Truck and Brent Hutto of Truckstop as they deliver savvy trucking advice to help you run your trucking business.

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Brent-Hutto
Brent Hutto
Chief Relationship Officer, Truckstop
3:00 PM
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3:30 PM

Truckload Market Update

Presented by: DAT Freight & Analytics

Join Dean Croke, Principal Analyst with DAT, as he shares a freight market update and tips on how to navigate the current landscape of low rates and demand. This session will cover:

  • Truckload market conditions with a full market update
  • Driver-oriented business conditions & lifestyle
  • Current issues in the economy; economic outlook
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Dean Croke
Dean Croke
Principal Analyst, DAT Freight & Analytics
3:30 PM
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4:00 PM

How Vehicle Maintenance Effects a DOT Audit

Presented by: Reliance Partners

There are common pitfalls when it comes to the role in vehicle maintenance when it comes to a DOT audit. From record keeping, tech qualifications, roadside inspection data and DVIRs. Many things get overlooked that come back to haunt a carrier during an audit.

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4:00 PM
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4:45 PM

Overcoming Driver Shortage Challenges

Presented by: Stericycle

Many companies are experiencing challenges as a result of driver shortages. Join this session with Rich Moore, Stericycle’s EVP of North America Operations, where he’ll explore:

  • Internal and external recruiting measures
  • Retention best practices
  • How training and safety measures can improve retention numbers
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Richard-Moore
Richard Moore
Executive Vice President of North American Operations, Stericycle
4:15 PM
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4:45 PM

How to Attract, Recruit, Retain, and Manage Gen Z for your Driving Workforce

Presented by: Next Generation in Trucking Association

If you have an aging workforce and want to learn about all things “Next Gen” you won’t want to miss this session. We will give practical ideas on what Gen Z looks for when job searching, what kind of company they want to work for, practical recruiting ideas, and how to retain and manage them. Let us help you attract the next generation by helping you form a workforce development strategy.

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Lindsey-Trent
Lindsey Trent
President and Co-Founder, Next Generation in Trucking Association
5:00 PM
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6:00 PM

Predicting the Future of Sustainable Trucking – How Alternative Fuels, Connectivity, and Automation Will Influence our Industry

Presented by: NACFE
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Mike-Roeth
Mike Roeth
Executive Director, NACFE and Principal, NA Freight, RMI
5:00 PM
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6:00 PM

Best Fleets to Drive For: What’s Working and What’s Not

Presented by: CarriersEdge

For 16 years, the Best Fleets to Drive For® program has been recognizing the for-hire carriers that provide the best workplace experiences for their drivers. This session will share the trends and best practices uncovered in the 2024 edition of the program, as well as reviewing innovative ideas from this year’s winning fleets.

Focusing specifically on areas most relevant for company drivers, owner-operators, and small fleets, the content will show what’s going on behind the marketing at winning fleets, and what drivers have to say.

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Mark-Murrell
Mark Murrell
President, CarriersEdge
Rick-Duchalski
Rick Duchalski
Director, Marketing, CarriersEdge
10:00 AM
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11:00 AM

FMCSA Information Session on Key Programs and Policies

Presented by: FMCSA

FMCSA policy and regulatory updates, rulemaking general update, and information on ELDT, grants to help drivers get CDLs, truck parking, and crashes and reducing crashes (including work zones).

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11:00 AM
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11:45 AM

Digital Marketing for your Shop

Presented by: Dieselmatic

Digital marketing is a puzzle we’re all trying to piece together. We know it should fit together in a specific way, but finding the means to make it happen isn’t always easy. In this session, we’ll cover why shops need marketing strategies and plans to increase customers and revenue, to engage existing customers and to recruit new employees. Further, we’ll cover the vital elements that MUST be in your marketing plan for it to be successful as well as discuss the essential analytics to measure so that you can accurately track your success. At the end of this session, you won’t question why you need marketing in your shop, you’ll only ask yourself how fast can I get it implemented?

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Nick-Adams
Nick Adams
Founder & Managing Director, Dieselmatic
11:15 AM
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12:00 PM

Navigating the Future: The Transformative Impact of Autonomous Trucking

Presented by: Aurora

In this session, we will explore the advantages of autonomous trucking and how it will transform the freight industry by improving utilization and moving goods around the clock. Senior leaders from Aurora will discuss the technology powering autonomous trucks, the company’s approach to safety as it gets closer to going driverless, and how its path to commercialization is creating jobs for truck drivers. Join us to learn more about how autonomous trucks will change the transportation of goods for the better.

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12:00 PM
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1:00 PM

Hate to fail? Create a Business Plan

Presented by: OOIDA

Statistics show that anywhere between 20 to 30 percent of new trucking businesses will fail by their first year, and over 50 percent will fail by their fifth year. So how do you avoid being one of the casualties? The answer is simple, create a business plan. The OOIDA Foundation will walk you through step-by-step how you can create a business plan that will help you lay out your goals on your way to success. We’ll discuss company description, market analysis, marketing strategy, cost of operations, and more.

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Andrew-King
Andrew King
Assistant Director of Foundation, OOIDA
12:15 PM
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1:15 PM

Enhancing Fuel Efficiency Through the New Age of Technology

Presented by: Shell Lubricants

This panel discussion explores effective strategies for truck drivers to boost fuel economy using existing technologies and practices. Topics include the benefits of low viscosity lubricants, aerodynamic improvements for tractors and trailers, benefits of low rolling resistance tires and more. The discussion will focus on how integrating these approaches can lead to substantial fuel savings, ultimately increasing profitability.

Key highlights include:

  • How currently available technologies can improve trucking efficiency and reduce CO2 emissions
  • How technology, such as fleet management, TPMS, and digital insights can increase tire life – meaning less tires consumed and less CO2 emitted
  • Overview of current and upcoming engine oil specifications
  • Benefits of using high-quality DEF

This session is a must-attend for truck drivers looking to navigate the evolving landscape of engine performance and efficiency. Attendees will be able to ask questions of the panel.

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Karin-Haumann
Karin Haumann
OEM Technical Manager, Shell Global Solutions
Ryan-Manthiri
Ryan Manthiri
Project Leader, Shell Global Solutions
Bill-O'Ryan
Bill O’Ryan
Senior Manager EOLCS/DEF, American Petroleum Institute
Tanya-Miracle
Tanya Miracle
Director OE Truck Group, Bridgestone Americas
1:15 PM
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2:15 PM

How to Unlock Profitable Partnerships

Presented by: DAT Freight & Analytics

Do you ever feel overwhelmed by the ups and downs of the freight market? Join DAT’s trucking experts as they go over proven methods to keep your wheels turning profitably, no matter what the economy throws your way. This session will break down important strategies for your trucking biz, like how to develop and maintain profitable broker relationships, the best ways to use operational tools like a pro, a preview of new features on the DAT One network, and other tips on how to save big on every haul. It’s a tough market out there, but there are ways to rev up your success.

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Robert Rouse
Robert Rouse
Senior Product Manager, Mobile, DAT Freight & Analytics
Kyle Patterson
Kyle Patterson
Senior Product Manager, DAT Freight & Analytics
1:30 PM
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2:30 PM

How to Maximize your Broker Relationships

Presented by: Truckstop

Today’s freight market is unpredictable and bad actors are making it worse. Learn how to choose the good from the bad and best negotiate with brokers from industry leading broker Tyler Johnston of Mercer Transportation and Brent Hutto of Truckstop.

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Brent-Hutto
Brent Hutto
Chief Relationship Officer, Truckstop
Tyler Johnston
Tyler Johnston
Director of Operations, Mercer
2:30 PM
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3:00 PM

Navigating Toward Success During the Freight Recession

Presented by: LoadPay

As we approach the end of the second year of a historic freight recession, small carriers are faced with unique challenges and uncertainties. During this session, a panel of industry experts representing carriers, payments, and fuel will provide valuable insights to help the small carrier adapt and emerge stronger than ever. Join moderator Garrett Wolfe, EVP, Product Strategy at Triumph Financial, and our panel of experts for a conversation about the tools you need to navigate toward success.

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Garrett-Wolfe
Garrett Wolfe
Executive Vice President, Product Strategy, Triumph Financial
2:45 PM
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3:45 PM

Owner-Operator Survival Strategies, and Tactics to Thrive, in a Down Market

Presented by: Overdrive

Topsy-turvy, sometimes contradictory economic forecasts aren’t hard to find around trucking these days. This owner-operator business-focused session aims to cut through the noise to equip your small trucking business with ways to bolster stability in this time of reduced and ever-uncertain trucking demand, and chart a profitable path forward.

It’s part of the long-running Partners in Business program, a coproduction of Overdrive magazine and the owner-operator business consultants and tax specialists at ATBS, launching the 2024 update of the Partners in Business in-depth business book with a presentation and Q&A with ATBS Vice President Mike Hosted and Overdrive Extra contributor and owner-operator business coach Gary Buchs. Hosted will present short- and long-term business trends with year-end 2023 revenue, cost and income performance of ATBS owner-operator clientele across segments.

The numbers provide benchmarks against which to measure your own operation. Better yet, they offer a springboard for discussion of long-term strategies and short-term tactical moves to thrive despite the odds.

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3:15 PM
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4:00 PM

Empowering Owner-Operators: Navigating the Future of Truck Diagnostics and Maintenance

Presented by: OTR Performance

How can you ensure you stay ahead in the rapidly evolving world of truck diagnostics, avoiding costly downtimes and maximizing efficiency? This session covers the evolution of truck diagnostics, demonstrating the importance of staying current with the latest tools and insights. Discover how understanding your truck’s diagnostic needs can enhance decision-making and lead to significant cost savings. Explore the idea of DIY diagnostics, learn about the benefits of OTR Diagnostics for real-time health monitoring, and discuss aftertreatment systems and DPF maintenance to optimize truck performance. We’ll also share strategies for executing cost-effective maintenance routines and overcoming common maintenance challenges. This seminar is a must-attend for truck drivers, owner-operators, fleet managers, and fleet owners looking to navigate the future of truck diagnostics and maintenance with confidence. Don’t miss this opportunity to revolutionize your approach to fleet management and operational efficiency.

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Jason-Chise
Jason Chise
CEO / Founder, OTR Performance
3:45 PM
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4:45 PM

Advantages of Balanced Tires & Proper Alignment

Presented by: Centramatic

Ed Donley with Centramatic, present benefits and solutions to balancing tires and wear on trailer tires and drive tires, steer tire wear, and what a customer can and should expect from a commercial truck using Centramatic Balancers. Ed will discuss driver retention, Benefits of Balancing on your electronics bushings and hard parts.

Kevin Beckett with MD Alignment will present analysis and solutions to inside edge cupping wear on trailer tires and drive tires, outside right edge of passenger steer tire wear, the effect of shocks on handling and tire wear and what a customer can and should expect from a commercial truck or trailer alignment.

Trailer and drive tire inside edge wear
Causes: loose and worn components, lighter axle and suspensions, low rolling resistance tires
Solution: methods of properly adjusting bearings, specing or improving suspension strength, specing tires

Outside right passenger steer tire wear
Causes: alignment, high turning radius, caster
Solutions: alignment, lower turning radius, lower caster

Shocks
Use of shocks on commercial trucks
Indications of good or bad shocks for drivers

Expectations drivers can and should have for a commercial truck/trailer alignment
What does an alignment do for tire wear, handling, or fuel consumption?
What are indications an alignment was done well/ poorly?
How long should an alignment hold on a commercial truck?

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Ricky-Jordan
Ricky Jordan
Regional Sales Manager, Centramatic
4:15 PM
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5:00 PM

Direct Customer Freight as a Small Carrier

Presented by: Truckbase

Tom Herlache, owner and President of Herlache Truck Lines, gets ~70% of his volume via direct customer freight with ~20 trucks as well as his brokerage.

In this fireside chat, Tom will discuss with Bryan Jones, CEO of Truckbase, how he developed relationships, service, and systems to service that volume as a Wisconsin-based regional carrier. Some key topics they’ll discuss, followed by open Q&A:

1. How did I win my first contract as a carrier?
2. How have I differentiated on service & compete with mega-carriers?

3. What’s the role of your brokerage relative to your asset side?

4. What role do systems & technology play in winning & servicing your customer freight?

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Bryan-Jones
Bryan Jones
CEO, Truckbase, Inc.
Tom-Herlache
Tom Herlache
Owner/President, Herlache Truck Lines
5:00 PM
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6:00 PM

Leveraging Your Competitive Advantage for Success

Presented by: Alpha Drivers Transportation LLC

As a seasoned truck driver, as a company-driver, owner, operator, and now as co-owner of Alpha Drivers Transportation operating under their own DOT Authority, Alec Costerus has covered over 1¼ million OTR miles in 49 states and most of Canada.

In these multiple roles, together with business partner Joel Morrow, Alpha Drivers has perfected trucking efficiency from several facets:

  • trucking equipment, technology, and maintenance;
  • fuel efficiency, recording among the highest annual fuel economy of any on-road, production, diesel-powered long-haul truck;
  • business operational excellence;
  • driver pay that affects recruitment, retention, and safety;
  • optimizing fuel purchases;
  • reducing insurance costs;
  • implementing a telematics system (“if you don’t track it, you can’t improve it”); and,
  • aftermarket fuel and oil additives

With this background, Alec offers to speak to owner-operators and small fleets about Leveraging Your Competitive Advantage.
Because if individuals, whether leased to a carrier, operating under their authority, or as a small fleet operator, forfeiting that competitive advantage form efficiency puts them at a disadvantage to larger fleets that operate by their very size on an operational economy of scale model. That omission will put those small operations out of business in today’s low rate, high-cost business environment.

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Alec_Costerus
Alec Costerus
Vice President, Alpha Drivers Transportation LLC
5:15 PM
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6:00 PM

Relationships

Presented by: Silver Creek Transportation
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