AirDog Heavy Duty generates significant sales revenue, and saves money, by choosing MATS as their only event for the year
Learn how AirDog Heavy Duty benefits from the in-person engagement found at MATS, strengthening customer loyalty and obtaining vital customer feedback to assist their engineers in the development of future product offerings.
#1
Event ROI out of 15 Events
feedback Delivers product development Savings
8X
Revenue generated VS other industry shows
Overview
Participating in MATS allows Airdog Heavy Duty to gather their target market, owner-operators, in one place, fostering face-to-face connections and building lasting relationships. Annual participation helps them gain valuable customer feedback for product development.
By increasing their booth size and budget, they have significantly enhanced their visibility and engagement, making MATS their top marketing event and ensuring meaningful interactions with their customer base, in one location, over three days.
Objectives
- Network & Build Relationships
- Customer Feedback
- Lead Generation
MATS Solutions
- Exhibit Space
- Enhanced Profile Package
- VIP Customer Invites
"The ROI we generate at MATS crushes the ROI we see from any other show. We have not exhibited at any other trucking industry show that comes close to generating the revenue that we do from MATS."
Jay Armistead / AirDog Heavy Duty
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
Network & Build Relationships
Building that relationship is what it's about. It’s getting here to the show, actually shaking hands and putting names to faces and faces to names. Really seeing those people in person - and it means a lot to both sides.
Customer Feedback / Market Research
We see dozens of customers throughout the three days here. They give us that great feedback so we can
go back and talk with our engineers and say “what do we need to do to fine tune this product?” So that's a huge takeaway for us.
Lead Generation
This is the one event of the year that we can get all of our customer base together. The owner operators, that's our target market. We just don't have another event throughout the year that gathers all those owner operators together. Our customer base is here, that's what brings us here.
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