Roechling Industrial relies on MATS for global exposure and qualified leads that drive revenue, year over year
Read how Roechling Industrial leverages their multi-decade participation at MATS to reach a broad range of international and U.S. based professionals, including buyers, company owners, and end users; to inform R&D projects, find qualified leads, and generate a greater return on investment than any other digital or event marketing initiatives.
100+
Qualified Leads Every Year for 30 Years
Product Innovations from Onsite Meetings
2X
Revenue Attribution VS other events
Overview
MATS’ show floor offers Roechling Industrial valuable end-user feedback for product development, critical interactions with buyers, engineers, and company owners, and their highest marketing return on investment, making MATS the primary focus of their annual marketing budget for over 30 years.
Participating in MATS provides Roechling Industrial with unmatched global exposure, connecting with professionals from Central America, South America, Mexico, and Europe. MATS Enhanced Profile Package enhances this exposure before, during, and after the show.
Objectives
- Brand Awareness
- Lead Generation
- Customer Feedback
MATS Solutions
- Exhibit Space
- Enhanced Profile Package
"Return on investment. There's no other show better. I've worked most of them in North America and this is the one I keep coming to."
Matt McKeever / Roechling Industrial
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Brand Awareness
"The global exposure we get from this show has been dramatic. Central America, South America, Mexico. So many various countries in Europe. So it's the global exposure. I can go to corners of the world that I would never visit professionally, they come to us and that's what we really love about this show."
Lead Generation
"The level of contact we get here is very broad based. I meet end users, I meet buyers, I meet company owners. It is the biggest part of my budget from a marketing standpoint every year. We've tried different mediums, we've tried print ads, digital ads, whatever, and the return is just never quite what it is with this show. So this is my marketing focus every year."
Customer Feedback / Market Research
"I really appreciate the end user feedback. We have great ideas as a sales force, as a company, but until you talk to the guys in the field that use the product, day in and day out, you're really not positive. Talking to these people really gives us confidence on whether our new R&D projects are going to be successful or not."
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