Why Exhibit?

For more than four decades, the Mid-America Trucking Show has provided an unparalleled environment for companies in the heavy-duty trucking industry to effectively introduce new offerings, increase brand awareness, engage with customers and prospects, and connect manufacturers and suppliers. No other platform offers such a unique combination of exhibit displays, hands-on demonstrations, networking opportunities, and events – all at one venue and at one time each year. The marketing efficiency achieved at MATS and the show’s effectiveness are the reasons that companies keep coming back throughout the years, and the reasons that you should take part in an event that is truly decades in the making.

Come join us and exhibit at the largest and most well attended heavy-duty event of the year, the 2017 Mid-America Trucking Show – Louisville, KY – March 23 -25, 2017.

1.1 Million Sq. Ft. of Exhibit Space
74,937 Attendees50 States / 67 Countries
1,102 Exhibitors45 States / 12 Countries
145 Media Attendees

Every year, for the last 13 years,
MATS has attracted over 70,000 Attendees

Mats Attracts Qualified Professionals

77.9% of attendees do not attend any other heavy-duty trucking trade show.
76.6%attendee net buying influence (final decision / influence / recommend).
94%of attendees rely on MATS to inform their purchasing decisions.

The Mid-America Trucking Show Offers Exhibitors...

MATS provides exhibitors a face-to-face connection with industry leaders from every segment of the market.

  • Company Drivers
  • Dealers/Distrubutors
  • Fleet Admins/Purchasing
  • Fleet Maintenance Management
  • Fleet Operations/Safety
  • Fleet Owners
  • Manufacturers/Suppliers
  • Mechanics/Technicians
  • Owner-Operators

MATS hosts a wide array of events to facilitate direct engagement between exhibitors and industry professionals and provide an opportunity for attendees to demo, inquire, interact, and provide feedback on thousands of products and services, all under one roof and at one industry-wide event.

  • MATS Fleet Forum
  • PKY Truck Beauty Championship
  • Ride-N-Drive Demonstrations
  • Educational Seminars
  • MATS Concert
  • Media One-on-Ones
  • Hospitality Events
  • Customized Engagement Activities

For more than 40 years, MATS has promoted the growth and success of the heavy-duty trucking industry. While the goals of our exhibiting companies vary widely; one thing is clear - MATS delivers RESULTS, providing exhibitors with the RETURN ON INVESTMENT they demand.

  • Brand Exposure & Market Positioning
  • Lead Generation To Drive Results
  • Market Research & Customer Feedback
  • Networking
  • Stay Up-To-Date On the Industry Competition
  • Supply Chain Support & Growth
  • Recruitment & Staffing

MATS not only provides the results you seek, we ensure that participating in the show is cost-effective and that exhibitors are offered some of the most competitive service rates available.

  • Rates start at $1250 per 10’ x 10’ booth
  • Discount rates for 1500 sq. ft. and larger booths
  • Drayage rates below industry average
  • Exhibitor service rates below industry average
  • Hand carrying booth items into KEC is permitted
  • Exhibitors can install their own booths
  • Comp parking passes provided based on exhibit size
  • Discount booth rental packages are available
  • Specially negotiated exhibitor hotel rates
  • Reasonably priced dining & entertainment options

Industry Segments That Attend The Mid-America Trucking Show

Manufacturer/ Supplier
Fleet Owner
Dealer/ Distributor
Fleet Operations/ Safety
Fleet Maintenance Management
Mechanic/ Technician
Fleet Admin/ Purchasing
Student/ Instructor
Advertising/ Pr
Company Driver